With the rapid development of social economy and the improvement of industrialization and urbanization, the problem of left-behind children in rural areas has become a social problem that cannot be ignored. According to statistics, there are more than 58 million "left-behind children" in rural areas of China. In the process of growing up, these left-behind children are prone to deviation of values and abnormal development of personality and psychology due to lack of parental care.
In order to care for left-behind children in rural areas with practical actions, China Life draws on the operating experience of British shareholder Aviva Street to School, and cooperates with 2 1 Century Business Herald and China Youth Development Foundation in Beijing, Hebei, Hunan, Liaoning, Hubei, Henan, Shandong, Sichuan, Jiangsu, Fujian, Guangdong and other places. It is reported that from September this year to 65438+, Sino-British Life will choose 10 township schools where left-behind children are concentrated, redecorate facilities with idle classrooms, and build a standardized 10 "starlight care cabin" to bring wonderful courses and interesting games to children by recruiting caring volunteers to help them forget loneliness. After the launching ceremony, the first stop of the "Starlight Care for Left-behind Children Public Welfare Program" will be held in Shengying Town Central Primary School, Guangping County, Handan City, Hebei Province from September 16 to September 17. At that time, the listing ceremony of "Starlight Caring Cabin" and the two-day caring action will also be carried out one after another.
At the launching ceremony, Mr. Chang Ying, Senior Vice President of Sino-British Life Insurance, placed ardent expectations on the "Lighting the Stars" activity. He said: "I hope that through the holding of the large-scale public welfare activities of" Lights by Stars ",we can integrate the strength of enterprises, media and NGOs to create a" another home "for left-behind children in rural areas, where they can sing and play as much as they like, provide a good learning environment and growth atmosphere for children, and let them" light up their hopes and lives ".
Since its establishment, Sino-British Life has been adhering to the caring corporate vision. While providing honest and professional insurance services to thousands of households in China, we actively fulfill corporate social responsibilities and continue to pay attention to educational public welfare undertakings with selfless caring spirit.
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Project introduction:
Drawing lessons from the operation experience of British shareholder Aviva Street to School, and reflecting the brand connotation of "caring" of Sino-British Life Insurance, in 20 10, Sino-British Life Insurance will join hands with "2 1 Century Business Herald" and China Youth Development Foundation in Beijing, Liaoning, Hebei, Guangdong, Fujian, Sichuan, Shandong, Jiangsu.