The development of cultural industry needs a lot of capital investment, mainly through the market to raise funds. Therefore, in accordance with the requirements of market economy and the concept of public finance, we should study and formulate financial support policies that conform to the development law of market economy and the characteristics of cultural industries, change the mode of direct financial investment, actively explore ways such as discount loans and setting up investment funds, encourage social capital to invest in cultural industries, promote the diversification of investment subjects and channels in cultural industries, and use the capital market to broaden channels to build a perfect investment and financing system for cultural industries.