If you want to ask what is the most popular thing in the market, then Zhong Xuegao is undoubtedly the most popular fried chicken among them, whether it is the ice cream that costs 66 yuan a piece, or the pride of its boss "Love is needed or not"

The official statement, which was reported by various media, was searched six times in three days. Everyone is asking whether the expensive and arrogant Zhong Xuegao has an IQ tax?

1. Zhong Xuegao received 6 hot searches in three days?

According to a report from China Economic Network, during the Dragon Boat Festival, Zhong Xuegao became popular with his zongzi-flavored ice cream for his co-branded shoes with Wufangzhai and his zongzi for his co-branded shoes with Shudao.

Unexpectedly, on the first working day after the Dragon Boat Festival, Zhong Xuegao became famous again based on the founder's words.

"The more expensive one sells for 66 yuan, and the production cost is about 40 yuan." "It's the same price, whether you like it or not." Lin Sheng, founder of Zhong Xuegao, said in an interview on the 15th

The view made #中雪高ice-cream more expensive at 66 yuan per pop# rush to the top of the hot search headlines.

As a well-known national brand with the aura of "domestic products", it is not difficult to understand that Zhong Xuegao can arouse the negative emotions of consumers - "It's just treating me like amaranth behind the scenes, why do you cut it openly?" Although the first

The next day, Zhong Xuegao responded that the video was deliberately edited and released the entire interview, saying "it is so expensive", referring to the cost, not the price.

However, it was not until everyone's emotions changed that some media revealed that he had received punishment letters from the Shanghai Huangpu and Jiading District Sales and Market Supervision Bureaus in 2018 and 2019, confirming that he had been involved in false advertising.

It left room for imagination of "shoddy goods", and it was once again scolded to be ranked second on the hot search list.

On June 17, Zhong Xuegao published an apology letter on his official blog, saying: "For some reasons on social networking platforms, discussions about Zhong Xuegao's receipt of administrative permission from Shanghai have once again aroused, and we are reminded once again: the mistakes we have made in the past will not matter.

It can be corrected, but it cannot be erased. The two previous administrative approvals in the initial stage are like a wake-up call, reminding us to communicate with customers more carefully, accurately and responsibly," Zhong Xuegao said in his apology letter.

, the words "start-up period" surprised many people.

In fact, this brand, whose name sounds antique and feels a bit like a century-old brand, is actually a "little fresh meat star" that came out in 2018.

On the "Double Eleven" in 2018, an Internet celebrity ice cream named "Paraguay Pink Diamond" found its way among the crazy marketing products and sold for a high price of 66 yuan each. It is affiliated to the well-known brand Zhong

Xue Gao also became famous because of his positioning as "Hermes among ice creams".

But from another perspective, 618 Zhong Xuegao’s test results are obvious. Zhong Xuegao’s sales are still popular. In his Tmall store, he stated that “no one is missing” in the store.

"The series of products has a monthly sales of 100,00, ranking first in the "Ice Cream 618 Best-Selling List" on Tmall Mall.

In fact, 66 yuan has not been Zhong Xuegao’s price ceiling for a long time. In April, Zhong Xuegao updated his record. The official website released new products: Apricot for 68 yuan per box, Lihualuo for 78 yuan per box, and Zhimeilong.

Li is 88 yuan per box and You Ni cheese is 88 yuan per box.

So, we can't help but wonder whether Zhong Xuegao, who is so expensive, has an IQ tax?

How should everyone view Zhong Xuegao's current situation?

2. Is the 66 yuan Aojiao ice cream an IQ tax?

Speaking of Zhong Xuegao, I believe that many people who are familiar with fashion know that it is the hottest celebrity ice cream today, but for most people who are not familiar with it, this ice cream brand is actually not well understood. Compared with

For well-known brands such as Madier, Zhongjie 1946, and Northeast Daban, Zhong Xuegao, founded in 2018, is indeed a junior. However, this junior has caught up with the newcomers and rushed to the top of the ice cream market in a short period of time.

If he is at the top, then everyone must carefully analyze whether Zhong Xuegao has an IQ tax?

Zhong Xuegao, who pays attention to the upgrading of consumption concepts in the ice cream sales market, does have his own uniqueness.

According to a report by Curiosity Daily, Lin Sheng, the founder of Zhong Xuegao, is a veteran of the advertising industry. He used to do advertising and marketing planning for ice cream brands such as Zhongjie 1946, Madier, and Haagen-Dazs.

In 2018, when he saw that most fields were upgrading the industrial structure, the ice cream industry chain was still in a lukewarm state. Under such circumstances, Lin Sheng

I chose to start my own business without hesitation.

To develop the Zhongxuegao brand, taking advantage of the powerful traffic advantages of the Internet, Lin Sheng used high-frequency and low-priced traffic to target young women in their twenties.

Crazy planting of trees on short videos and bilbil, and with the help of many Internet celebrities, created a "creative, fashionable, personalized, and noble" character relationship for Zhong Xuegao, thus completing Zhong Xuegao's famous debut in one fell swoop.

As a veteran in the media industry, Lin Sheng is also well versed in IP synergy. He has cooperated with brands such as Wahaha Group, Hema Fresh, Wufangzhai, and Huzhou Laoyao to create joint shoe ice cream, thus further creating the ice cream industry.

The image of an Internet celebrity made Zhong Xuegao famous all of a sudden.