Inspirational and legendary entrepreneurial story. He repaired his bicycle first when he entered the provincial capital. Liu Yudong’s family is the same as other rural families: poor and with many brothers and sisters.

Unlike many rural children, although he is the youngest in the family, he has been very independent since childhood.

In 1987, Liu Yudong, who was only 16 years old, came to Jinan with two yuan after finishing junior high school to "conquer the world."

At that time, he had no skills and it was extremely difficult to find a job. In the end, he had to learn to repair bicycles from a master.

At that time, his idea was very simple: "Art does not overwhelm others, learn some crafts, and you can make a living in the future." After more than 2 years of apprenticeship, he earned 20,000 yuan. "At that time, in addition to repairing bicycles in the shop during the day, he also had to work at night.

Going to the bicycle factory to assemble bicycles is hard work but rewarding.

"This "achievement" still remains fresh in his memory, "It was rare for a young man under 20 years old to have 20,000 yuan at that time.

Should he go home and build a house and get married, or should he continue to work there? At that time, he was confused. In rural areas, boys usually get married at the age of 20, and his parents also advised him to go back.

But in the end, he "violated" his family's wishes and rented a shop near Jinan Building for 300 yuan/month to specialize in bicycle repairs.

At that time, most of the people who came to repair bicycles liked smoking and drinking. Liu Yudong, who was attentive, brought in some tobacco and alcohol from elsewhere and put them in the shop to assist in the business.

This became his original starting point for becoming a liquor agent. As time went by, he felt that purchasing goods from others was expensive, so he was flexible and set his sights on being an agent.

It was not easy to be an agent when the business started from collecting wine bottles. No one would give large quantities of goods to this young man who was only 19 years old. Moreover, many wineries at that time had special agents.

He doesn't care about the goods. Besides, he doesn't have much capital and lacks strength.

The bold Liu Yudong took more than 10,000 yuan to the distillery of Lanling Baijiu, which was a hot seller at that time.

The factory director rejected him without negotiation.

Liu Yudong was not discouraged. “I won’t leave until he sells me wine,” Liu Yudong recalled.

True to his word, he stayed in this winery for a week and slept outdoors in front of the director's house at night.

The factory director was moved by the young man. Even so, he still did not agree to sell him the wine. Instead, he came up with an idea for him: let him collect the wine bottles first, and then exchange the wine bottles for wine.

Under the instruction of the factory director, he traveled throughout Jinan, including Shanghe, Jiyang and other places to collect wine bottles.

The director did not break his promise and finally sold the wine to him.

“If you want to do something, you must do it at any cost. Difficulties should be regarded as opportunities and opportunities to exercise.” Now, Liu Yudong is still grateful for his persistence, “This is in harmony with the diligence and hard work I have developed in rural life.

Not open. In 1992, after learning that two foreign companies in the United States had begun to engage in the agent trade of Coca-Cola, Dove and other products in China, 21-year-old Liu Yudong went to Beijing to negotiate with the two foreign companies and requested to be agents of "foreign brands" in Jinan.

With his shrewdness and hard work, Liu Yudong got what he wanted. Later, he successively represented Feixian Laobaigan, Jingzhi Baigan, Taishan Tequ and other Shandong liquors. By 1994, Liu Yudong's annual sales reached millions.

. The bigger move to build his own century-old brand is still to come. In October 2002, Liu Yudong teamed up with Luzhou Laojiao to develop more than 20 new products in two series of Luzhou Laojiao "old wine" and "cellar wine".

, and obtained its nationwide exclusive agency rights, set up branches in major provinces and cities across the country, established its own sales channels and logistics distribution network, and formed a market layout centered on Jinan, relying on Shandong, and radiating across the country. So far, Moutai has become the leader.

, Wuliangye, Luzhou Laojiao, Langjiu and other more than 50 famous brands and more than 2,000 single products in Jinan. However, this does not satisfy him, “We also want to be the general agent of foreign famous wines in China to let China.

The common people have real close contact with foreign wine.

"At present, Liu Yudong's products are not only in drinks, but also in the fields of non-staple food seasonings, cooked meat products, health foods, daily necessities, etc. "In addition to the distribution link, we have now also entered the production link and created our own food brand

The 'Dada' brand marks our formal entry into the production process and has symbolic value.

"In 2003, Liu Yudong's sales in Jinan alone reached 150 million yuan, and national sales exceeded 200 million yuan. "Only specialization can win," Liu Yudong has his own set of special business ideas. Although at present, the company run by Liu Yudong

has built the largest professional liquor network in the country, but they are still strengthening and extending their network. "Our network now covers 70% of county-level cities in Shandong, but we are still building a deeper marketing network. For the distribution industry

, the network is the most valuable.

Currently, Liu Yudong is running on his own path of professionalization.