Doctor, professor, doctoral supervisor, currently vice president of School of Management, Guangdong University of Technology. Guangdong's "Southern Guangdong Education Rookie", the leader of "Enterprise Management", a key discipline with Guangdong characteristics, and the leader of the master's degree in tourism management, and the course of "Marketing", a fine resource in Guangdong Province, is responsible for entering; Expert member of decision-making advisory committee of Guangdong Provincial People's Government, deputy director of expert committee of Guangdong Commercial Federation, vice president of Guangdong Commercial Economics Society, vice president of Guangdong Logistics and Supply Chain Society, director of China Market Society, executive director of Guangdong System Engineering Society, executive director of Guangdong Technical Economy and Modern Management Society, expert of expert group of Guangdong Enterprise Management Consulting Association, consultant of Guangzhou Plastic Industry Co., Ltd. and consultant of Guangzhou Bai Hao Economic Development Company, and so on.

He presided over more than 0/0 vertical projects such as National Natural Science Foundation, Humanities and Social Sciences Research Project of Ministry of Education, Guangdong Natural Science Foundation, Guangdong Philosophy and Social Sciences Fund, Guangdong Soft Science Research Project, Guangdong Government Bidding Project, Guangzhou Philosophy and Social Sciences Project and Guangdong Education Department Humanities and Social Sciences Project, and provided consulting and management optimization for more than 20 enterprises and government agencies.

In recent years, he has published more than 80 papers in domestic and foreign journals such as Economic Modeling and Forecasting, China Management Science, Systems Engineering and Economic Management. More than 10 papers were collected by SSCI, EI and ISTP. He has published Research on Enterprise's Core Competitiveness-Dialysis of Guangdong Retail Enterprises Based on New Technologies (Military Science Press, 2006), Transnational Marketing of Retail Enterprises-Theory and Practice (China Finance and Economics Press, 2008), Business Information Dissemination (Yunnan Science and Technology Press, 1999) and Marketing (. In 2008, he won the second prize of Guangdong philosophy and social science research achievement 1, the second prize of excellent papers and research reports 1, the second prize of the 6th Guangdong Higher Education Teaching Achievement Award (ranked second) and the 7th Guangdong Higher Education Teaching Achievement Award (ranked first). As a tutor, he has guided our college students to win gold or silver awards in the Challenge Cup National Undergraduate Entrepreneurship Plan Competition and the Challenge Cup National Undergraduate Extracurricular Academic and Scientific Research Works Competition for many times.

Main research interests: marketing engineering, enterprise management, retail management, tourism management and enterprise consulting.