In order to ensure the orderly and effective development of activities, we need to make an activity plan in advance, which refers to the planning documents made for an activity. How should the activity plan be formulated? The following is the creative planning scheme (selected 8 articles) for the offline activities of Qixi, which I compiled for you, hoping to help you. Creative planning scheme for off-line activities of Qixi 1

1. Theme of the event:

"Silent years, eternal love" and "Poems and flowers over Qixi"

2. Time of the event:

2XX August 9, 19: 3-22:

3. Venue:

XX Bar. Activities that can only be played

V. Scale of activities:

About 33 people

VI. Plan of activities for Tanabata:

I) "Find the goddess in your heart"

1. Through the introduction of the guests, the guests choose their favorite objects

(The self-introduction time is limited to 2 minutes/person, and all the female guests stand in a row and let them introduce themselves. If more than one male guest chooses, the male guest has one minute to express his love, and finally the female guest chooses one favorite, and the speed match is successful. )

2. If both men and women agree, the first round of speed dating will be successful. In the remaining second round of speed dating, only one man and one woman can cooperate to get big gifts. Four big gifts can only be played by a couple of men and women. To cooperate, both men and women can't leave each other after they are in a group. If there is no gift, they can't play the next round of games.

2. "Play against handsome guys and beautiful women in groups"

Everyone is divided into two groups, Cowherd. There are 6 pairs of men and women plus one man in each team. The game means that each team will get a big gift after eliminating one pair in each game tour and finally forming three teams, ranking first, second and third

1. Cowherd and Weaver Girl (two pairs of men and women in each group will complete the game together at the selection site) < P > The rules of the game are divided into groups, in which one person is blindfolded and carries his partner, and the other party is responsible for directing. The group that passes smoothly and takes the least time will get a small gift.

2. Surfing with great intelligence, a race against time game

Two pairs of men and women in each group sit on stools, and men stand on the wall to get roses. The women in each group ask some questions to the other men, and if they answer correctly, they can take a step, knowing that the man can send the roses to the woman is the winner. The group that answers the most questions correctly will get a small gift. Those who fail will be eliminated,

3. Love song duet

The host will say a word, such as love, and each group will have a pair at the scene. During the competition, participants are free to play their own strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, those who fail will be eliminated.

4. The big winner of Chinese Valentine's Day couples pk

Activities. Each pair of men and women who win will be ranked first, second and third.

5. Couples will be given watermelons to eat, and the men will be blindfolded. The women in each group will give each other blind instructions. The winning team will win if they eat watermelons. If you fail, you will be eliminated.

6. A man stands by the wall with a red rope, while a woman puts the red rope on it and pulls it. As long as the man can hold your hand, he will win.

7. It is love at first sight.

The primary and secondary people say three idioms. The man should do three different actions as required. The man should write it on the woman's hand.

End the couple last

The last three couples are left, and let's see which team wins. They can play games for the remaining team, so that they can win the third place, and the winner will win the first place with that team.

Cultural performances:

Female guests * * * give some programs together. Let's have fun, sing and dance, play games, etc.

Free activities: Eat the festive food of proper fruit

Tanabata, and proper fruit is the most famous. Proper fruit, also known as "Kiki Kiki Fruit", prepares some proper fruit and some snacks, so that everyone can have fun and chat while eating proper fruit, which will give both sides a chance to get to know each other.

detailed questions and explanations

I think the activity fee will be set at 35 yuan, and the number of participants will be decided first. The person in charge collected the funds on the 14th in advance, and bought gifts and props and food, dried fruits and fruits, so that the number of people could be decided earlier. The activity started well, and the activity ended, and each girl got a Meifubao cosmetic. Creative planning scheme for off-line activities of Tanabata 2

1. Theme of the event

Romantic Tanabata Night, Strong xx Love

Romantic Tanabata, Feeling Determined XX

2. Method of the event

1. Integrate customer resources of all departments of the company and uniformly release event information to guests in the form of short messages;

2. Publish the activity information to the guests who have recently visited the company through outdoor advertisements, LED display screens and private room computers;

3. Carefully arrange the activity venue, and strive to create a romantic and beautiful holiday atmosphere;

4. All female guests who visit KTV on August 16th can get a rose at the front desk.

5. Give two chocolates at random when you come to the store to open a private room;

6. 7.7% discount on all room rates.

Third, the lucky draw

1. Anyone who spends 77 yuan in the supermarket that night can get a raffle ticket, and so on.

2. First prize: one room for a Home Inn that night;

second prize: a bottle of champagne for three people;

third prize: one box of chocolates for five people.

IV. Scene layout

1. Gate:

① Door window: two billboards indicating the activity information;

② Door glass: intimate shape and rose pattern;

③ Gate: decorated with pink balloons;

④ rent 4 wedding Roman columns in the lobby on the first floor. Add white gauze and roses.

2. Lobby on the second floor:

(1) The center of the lobby front desk is used as a heart-shaped pattern, surrounded by roses;

(2) The walkway is decorated with balloons;

(3) Rose petals are scattered under the glass of the coffee table in the compartment, and several balloons are randomly placed in the compartment;

(4) A heart-shaped pattern is hung under the box chandelier or projection.

v. lucky draw time:

23: pm on August 2th.

VI. lucky draw place:

xx. Creative planning scheme for off-line activities on Qixi Festival 3

1. Activity time

2xx xx (Chinese Valentine's Day)-xx

2. Activity theme

Roses that can talk sweet words -xx jewelry conveys your love

3. Activity background

Every holiday season, I miss my relatives more. Xx, xx, xx (Chinese Valentine's Day) -xx, XX is a good festival. Valentine's Day is an opportunity to express love. The Lantern Festival is called Lantern Festival in ancient times, and it is also a festival for couples to meet and watch lights and tell each other their hearts. What people think of most at this time is their lover or lover. People will think of sending flowers to their lover or lover and buying gifts (such as jewelry, cosmetics, etc.), so we cater to this psychology. Specially, a novel and unique gift-the rose that can speak sweet words-is introduced, so that people can express their love and gratitude to their lover or lover with the rose that can speak sweet words while giving gifts, so that xx jewelry can be attached with emotional meaning, impress the hearts of consumers with emotional appeals, and win with emotional marketing.

IV. Purpose of the activity

1. Increase the popularity of the store during Valentine's Day through this activity.

2. Improve the local popularity of xx jewelry brand and seize market share.

3. Further improve the brand reputation of xx jewelry, so as to facilitate long-term promotion and sales.

V. Activities

1. Campaign:

(1) On xx, XX, an advertising campaign was published in a local daily newspaper or evening newspaper with the theme of "Love-Talking Rose --xx Jewelry Passing Your Love".

(2) franchisees from all over the world advertise their activities on local TV stations, and they can also advertise the significance of the activities, the details of participation, the addresses and telephone numbers of local specialty stores/counters in the form of subtitles on TV stations during prime time.

2. Counter promotion:

Anyone who buys over xx yuan in xx jewelry store/counter will be given a "sweet-talking rose". This activity is to make people express their love and gratitude to their lovers on Valentine's Day, mainly to record the sweet words and thanks that people are embarrassed to say to their lovers or lovers at ordinary times with "sweet-talking roses", and then send them together with jewelry to make their lovers.

3. New listing

A series of new diamond ornaments (mainly "Shou Shou" and "Shan Mei" series) that impress people's deep feelings will be put on sale at the same time, which will impress customers emotionally with this activity and complement each other with this activity to make this "emotional marketing" a complete success.

VI. Promotion and promotion of activities

(1) Make posters and X-stands in front of the store, arrange consultants for consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about series activities.

(2) network promotion: combine with local websites to do promotional activities such as event advertisements and event news reports, and do a good job of "building momentum" publicity in the form of news events.

(3) All franchisees should pay attention to contact with local newspaper reporters and do a good job in reporting activities, so as to achieve the purpose of long-term brand promotion and long-term sales promotion.

VII. Activity budget

1. "Roses that can talk sweet words": xx yuan.

2. X display stand: xx yuan.

3. Publicity page (DM): XX yuan.

4. advertising expenses: xx yuan.

5. Total: xx yuan. Creative planning scheme of Qixi offline activities 4

1. Purpose of activities:

To adapt to the new situation and change the traditional enterprise marketing model; Connect with the new trend and promote the upgrading and development of major exhibitors; Establish a new concept, implement offline activities, and highlight the landing of horizontal alliances.

II. Activity background

Valentine's Day on Qixi Festival is full of myths for lovers in the city, and it is the best time for handsome men and beautiful women in the city to express their feelings. All major businesses will launch special promotion activities for Chinese Valentine's Day. With the increase of social development, all kinds of competitive means are constantly updated. How to create a different market atmosphere and expand social influence on Valentine's Day, distinctive and creative publicity activities have become the battlefield for businesses PK.

Simai Network Technology holds this creative topic activity through sampling survey of Zhuzhou market, combining with the local market characteristics of Zhuzhou and the current domestic hot topics, so as to provide a more gorgeous and rich market stage for Zhuzhou merchants, so that merchants can display their corporate ideas and product promotion through this activity, and gain more widely spread market influence and achieve popular publicity effect with different activity ideas.

Third, the goal of the activity

(build momentum for publicity, achieve brand promotion of various merchants, and launch the merchant alliance) Through a brand-new business model, cross-industry merchant alliance, a unified one-card card will be launched, achieving the principle of * * * sharing resources and * * * connecting customers, and realizing that one's own store will also be opened to other cooperative merchants at the same time.

IV. Contents of the event

1. Name of the event: Tanabata Carnival, Searching for the Chinese

2. Time: August 2th, 2xx to August 24th, 2xx

3. Location: 1st and 2nd floors of Hanhua International Hall, Zhuzhou City

4. Organization:

Organizer: Simai Network Technology Co., Ltd. Xinyue Wenwan Museum

Co-organizer: Venice Photography Agency Wing Zhiyuan Fashion Wedding 96.5 Music Station

Planning and execution: Zhuzhou Aishang Culture Communication Co., Ltd.

V. Campaign plan

Time: August 1 to August 2

1) Promote the Qixi Carnival in major newspapers in Zhuzhou.

2) Through the WeChat platform, 2 merchants' WeChat groups forwarded the activities link of Qixi Carnival.

3) Publicize through the storefronts of various merchants (Yi Labao, X-stands, banners).

4) Publicity through online platforms (Zhuzhou Online, Hong Renguan, various WeChat public platforms).

5) Publicity by parade (starting 5 days before the event) near the city center 6) Advertising by bus LED screen in Zhuzhou 7) Advertising by elevator.

2. Media campaign:

Invite Zhuzhou TV Station or Zhuzhou Evening News to report this event in soft language; One week before the activity, put hard advertisements in Zhuzhou Evening News or 96.5 Radio Station; Wechat platform promotion, major merchants' WeChat platform promotion, and WeChat friends circle forwarding. Creative planning scheme for off-line activities on Qixi Festival 5

1. The theme of the activity

is similar to each other, and the favorite is Qixi Festival

2. The activity time

August 1st-August 5th

3. The planning theme

1. Chinese Valentine's Day should distinguish Valentine's Day, from the caliber of communication to the organization of activities, and settle on the affection between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

IV. Contents of activities

1. Love each other, and love Tanabata-a large-scale solicitation for "My Love and I" (August 1st-August 5th)

Do you still remember your first group photo? Do you still remember the promises you made in front of your relatives and friends? The large-scale solicitation of "My Lover and I" kicked off. From now on, the earliest wedding photos and the earliest wedding promises will be collected ... After the event, the wedding time will be scheduled according to the photo shooting date.

There are 5 earliest wedding photos, and the owner of each photo will be rewarded with a beautiful gift worth 2, yuan.

There were five earliest wedding promises, and the owner of each promise rewarded a beautiful gift worth 2, yuan.

photos (after the collection is completed, they will be made into exhibition stands, and the original photos will be returned to me)/promises will be written by customers.