Mao, born in Wuhan, Hubei Province, graduated from Shanghai Jiaotong University and is the founder and CEO of Xiaohongshu. Mao is the founder and CEO of Little Red Book. In 2003, he left his hometown of Wuhan and was admitted to Shanghai Jiaotong University to study mechanics and electronics. When he graduated in 2007, he got internship opportunities with McKinsey and Bain Consulting, and finally graduated and stayed at Bain Consulting. Two years later, he joined a private equity firm and started investing.
In 20 13, Qu Fang quit his well-paid white-collar job in a foreign company and founded Xiaohongshu with Mao, hoping to help users find a better life. By May of 20 18, Xiaohongshu has grown into the largest lifestyle sharing platform in China. The total number of users of Xiaohongshu has exceeded 654.38 billion, and the community generates billions of notes every day, covering lifestyle fields such as fashion, skin care and makeup. ?
The development of xiaohongshu
On June 20 13, xiaohongshu was established in Shanghai. In 65438+February, Xiaohongshu launched an overseas shopping sharing community. On August 20 14, the Android version of Little Red Book was launched. 12 February, Little Red Book was officially launched on the e-commerce platform. Upgrade e-commerce from the community and complete the business closed loop. Xiaohongshu released a global award, and the list of winners was widely used by duty-free shops in Japan and South Korea and overseas businesses, becoming a weather vane for outbound shopping. On October 20 15 1 month, Xiaohongshu Zhengzhou self-operated bonded warehouse was officially put into operation.
In May, Xiaohongshu reached a strategic cooperation with Blackmores AoJiabao, Australia's largest health care product brand; In June, Xiaohongshu reached a strategic cooperation with Cosme, a Japanese beauty comprehensive website, Qilintang, a Japanese cosmeceutical shop group, and Matsushita Electric. In July, the then leader of Shanghai Municipal Committee inspected Xiaohongshu, praised Xiaohongshu for its rapid development, and sent a message that "today's achievements depend on three-point innovation and seven-point efforts".