Miao Wen de Qiao Mei

Changan Automobile's long-simmering high-end brand has finally made new progress.

"We conform to the development of the times and the needs of users, and the three parties will jointly build high-end smart car brands and high-tech high-end products, and we will meet you soon." ? 165438+ 10/4, Changan Automobile Brand Day, Zhu Huarong, Chairman of Changan Automobile, revealed for the first time that Changan Automobile is working with Huawei and Contemporary Ampere Technology Co., Ltd. to build a brand-new high-end smart car brand.

Changan said that the brand-new automobile brand jointly built by the three parties will be positioned as an intelligent high-end automobile brand, including the world's leading, independent and controllable intelligent electric vehicle platform, a series of intelligent automobile products, and the smart life and smart energy ecology of "car owners".

Although Changan has not announced the brand name and specific landing time of high-end smart cars, according to the current plan, Changan Automobile will launch 65,438+005 models in the next five years, including 23 new energy products, under the brand-new brand of Changan and the existing UNI product sequence.

Break through upwards

Facing the current personalized, intelligent and high-end market demand, it is an inevitable choice for independent brands to lay out new energy sources and impact the high-end market.

For a long time, the weakness of new energy products and the lack of progress of high-end independent brands are the problems faced by Changan Automobile. At the same time, the progress of Changan Automobile's high-end new energy business has always been the focus of attention in the industry.

"This is the only way for all China brands to develop into new brands." Zhu Huarong said at the scene that building a high-end smart car brand together with Huawei and Contemporary Ampere Technology Co., Ltd. also marks the "fast forward button" of Changan Automobile in brand promotion.

As early as September this year 16, it was revealed that Huawei intends to participate in Changan Weilai, which carries the high-end brand "AB" of Changan Automobile, but it is not necessarily funded by Huawei and may invest through its fund.

Although neither Changan nor Huawei publicly responded to the above news, combined with the previous news of Changan Weilai's equity change and senior executives' withdrawal, it also aroused doubts in the industry about the cooperation between Changan and Weilai, the original shareholders.

According to public information, Changan Weilai was founded on 20 18 and 10. At the beginning of its establishment, Changan Automobile and Weilai Automobile held 45% shares respectively, and 10% was held by the senior management team. However, since then, the equity information of Changan Weilai shows that Changan and Weilai each hold 50% of the shares. In terms of business, in addition to cooperation in pure electric vehicle research and development, sales and service model, industry integration and big data analysis, the two sides will also actively explore new business models such as battery leasing, appointment sales and membership sales.

In June this year, Changan Weilai experienced industrial and commercial changes. In addition to Li Bin, founder of Weilai Automobile, stepping down as chairman of the company, Li Wei and Zhang Yang, former directors of Changan Weilai, also withdrew. Tan Benhong, executive vice president of Changan Automobile, Yang Fang, general manager of Changan Weilai, Yong Jun and Chen, directors, are all senior executives of Changan Department, and Changan Automobile also increased its capital by 92%. After the completion of the capital increase, the direct shareholding ratio of Changan Automobile in Changan Weilai reached 95.38%, and Weilai Automobile only held 4.62% of the shares.

For this adjustment of Changan Weilai, Tan Benhong, executive vice president of Changan Automobile, said in an interview with think tank Jun: "Accelerate."

"The AB brand in Changan Automobile's third-phase innovation and entrepreneurship plan released in April 2008+2065438 is advancing, and Changan Automobile is very cautious because there were too many martyrs before." In view of the high-end brand planning of Changan Automobile, he said in an interview with think tank Jun at the Beijing Auto Show which opened on September 26th this year.

Changan Automobile announced that it will join hands with Huawei and Contemporary Ampere Technology Co., Ltd. to build a high-end smart car brand.

This year1October 30th 10, Changan Automobile issued the Announcement on the Progress of Disposal of Trading Financial Assets. Changan Automobile pointed out that from July 1 day to1October 30, 2020, the company sold about 23 million shares of Contemporary Ampere Technology Co., Ltd. through centralized bidding, accounting for 0.99% of the current total share capital of Contemporary Ampere Technology Co., Ltd., with a cumulative turnover of about 4.26 billion yuan.

As of 10/0/30, Changan Automobile no longer holds the shares of Contemporary Ampere Technology Co., Ltd.. Changan Automobile pointed out in the announcement that this reduction will not affect the strategic cooperation between Changan Automobile and Contemporary Ampere Technology Co., Ltd., and the two sides will comprehensively and deeply promote cooperation in the field of intelligent networked electric vehicles.

In addition, Changan Automobile and Huawei have always maintained close cooperation in car networking and 5G ecosystem. In recent years, Huawei has already extended its tentacles to the core areas of the future automobile industry, and products such as HiCar, HarmonyOS in-vehicle system release, 5G chip in-vehicle and charging pile module have been continuously introduced.

As the intersection of innovation in many fields, intelligent new energy vehicles have attracted the participation of many industries. Under the background of new challenges brought by the trend of "ecosphere competition" in the industry, ARCFOX, a high-end new energy brand under BAIC Group, launched its first product, and Lan Tu, a high-end new energy brand under Dongfeng Group, also launched a concept vehicle and product planning.

This time, with the cooperation of Changan Automobile, Huawei and Contemporary Ampere Technology Co., Ltd., China's independent high-end new energy automobile industry will also usher in a new competitive landscape.

Struggle for architecture

In addition to disclosing the brand information of three joint efforts to build high-end smart cars, Changan Ark architecture also made its debut.

It is worth noting that the development of new energy vehicles is the general trend, but it is not easy for car companies to turn to electrification.

In this context, the pure electric vehicle architecture is of great significance to car companies. Flexible vehicle ductility and high universality of parts can greatly reduce manufacturing costs, shorten development cycle, speed up the promotion of new products of car companies, and give car companies certain advantages in product planning, market response and price.

Since the second half of this year, FAW Pentium, Geely, Chery and other independent brands have released the latest architecture.

Changan said that the Ark architecture released this time plays an extremely important role in the continuous improvement of Changan Automobile's basic performance under the background of intelligence and big data.

According to reports, Changan Ark architecture completely covers all A0 -C models. Under the trend of intelligence and electrification in the future, Changan Ark architecture is based on intelligent and big data iterative evolution, empowering the basic performance of the whole vehicle, such as body and chassis, integrating advanced automatic driving pre-layout, intelligent growth of electronic and electrical architecture, continuous improvement of basic modular platform, meeting the high safety benchmark and complete process guarantee system of the global mainstream safety evaluation system.

The new generation products under the Ark architecture support safe and extensible intelligent driving configuration. The ever-growing electronic and electrical architecture can provide full-scene smart car service, which is compatible with eight engine states, displacement coverage of 1.2-2.0L and three kinds of electrified power, namely, 48V low-voltage hybrid (LV-HEV), high-voltage hybrid (HV-HEV) and plug-in hybrid (PHEV). It is matched with eight transmission modules and has 16 power combination modes.

In addition, in the face of the development trend of "software-defined car" in the intelligent era, Changan Automobile indicated that it would accelerate the technological breakthrough and product layout in the frontier field in the process of "the third innovation and entrepreneurship".

On the one hand, Changan Automobile accelerates the construction of software team, and it is expected to build a software development team of 5,000 people in 2025. On the other hand, Changan Automobile will speed up the construction of industrial ecological circle, and continue to build Shangri-La Partner Program of new energy ecological circle and Beidou Shu Tian Alliance of smart ecological circle.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.