Tanabata activity planning Article 1 I. Purpose of the activity:
1, use the holidays to improve the attendance rate of the project and enhance the popularity of the site;
2, timely launch preferential activities, so as to promote sales;
3. Maintain the relationship with old customers, establish a good reputation of the project, and finally achieve the purpose of promoting project sales through word-of-mouth communication;
4. Solve the intended customers of a small number of buildings 1#, 3# and 5# accumulated in the previous sales (these customers have housing needs but have not yet decided);
5. Increase the attention of WeChat, and accumulate for the later WeChat marketing;
6. Enhance the visibility of the project, prepare for gold, nine silvers and ten silvers, and have preheating activities every week, which is sustainable and lays the foundation for pushing the positive price housing in the later period;
Second, the theme of the event:
Romantic House, Happy Valentine's Day in China, Love and Harmony, Li Jingwan.
Third, the activity time:
20xx August 8-9
4. Preferential method: (The anniversary special room in Building 2 does not participate in any preferential treatment)
1. During the activity, the house will be sent to the decoration fund (7777 yuan), which can offset the down payment;
2. Young couples (including married couples) who buy a house on Tanabata can enjoy a romantic Li Jingwan gift package, including a set of high-end wedding photography (3,000 yuan), a romantic honeymoon trip for two (3,000 yuan) and a set of high-end bedding (3,000 yuan); (China Valentine's Day only)
3. Young couples (including married couples) who visit on Tanabata will receive a bunch of roses; (China Valentine's Day only)
4. Visiting customers on Tanabata Day can participate in on-site activities and receive exquisite gifts;
Verb (short for verb) activity:
(Visiting customers need to scan the QR code and send friends to participate)
1, Qixi node, launch seven sets of romantic wedding rooms, and enjoy all the activities and discounts of the day;
2. Outfield activities: (There are holiday features that attract people's attention, send love and send blessings) Hire young people to send a rose on the streets of the county with a QR code card, and anyone who scans the QR code to send a circle of friends can receive it; (It is best to ask people from the activity company to cooperate)
3. On-site activities: (There is a festive atmosphere that young people like)
Flower arrangement; Free on-site teaching of rose flower arrangement by intimate lover. (Please hold the event company)
Six, on-site packaging (simple, but also reflect the festive atmosphere)
1, rainbow door at the door
2. The "balloon" at the door is stuck to the door frame.
Tanabata activity planning the second activity theme:
You are more beautiful than the Weaver Girl &; Tanabata is about to benefit!
Activity purpose:
1. Increase the number of customers for your beauty salon through Tanabata activities.
2. Through the development of Tanabata activities, let the surrounding consumers know more about their own beauty salon franchise stores, so as to achieve the effect of promoting their own store brands.
3, through this activity, but also to achieve the role of maintaining old customers.
Activity time:
20xx August 1 day to August 29th
Active object:
XXX beauty salon all new and old customers
Activity promotion form:
1, issue a bill along the street for publicity, and send promotional vouchers to target customers in the local busy streets.
2, SMS publicity, send blessings to old customers, invite them to join the beauty salon to participate in activities.
3. Promote on official platforms such as WeChat one week in advance.
4. advertise in conjunction with other businesses, and push advertisements on the radio if possible.
Activity content:
Scheme 1 "Unlimited True Love": On the day of the event, as long as men buy a "Valentine's Day Love Gift Package" in the store, they can go out to enjoy a long-term membership card in addition to preferential items. For a long time, you can enjoy a 10% discount on basic care items in beauty salons. And if you buy a gift box on Tanabata, you can also get flowers and chocolates.
Activity Plan 2 "Vows of Love": This activity will only be held on Valentine's Day on August 2, as long as your husband and boyfriend write their vows to their partners on the day of the activity and post these touching love words on the love wallboard in the beauty salon lobby for everyone to witness. As long as couples or couples complete this activity, they can enjoy the facial project package worth 1500 yuan.
Activity Plan 3 "Infinite True Love": All female consumers who go to the store to spend money during the activity can get a coupon for the best love story, choose the love story that they think is the most touching, and attract consumers to actively participate.
Precautions for activities:
1. Make the sales tasks of beauticians during the activity and give them corresponding tasks. After the activity is completed, rewards and punishments will be given in response.
2. For such a romantic and warm festival, beauty salon franchisees should also decorate the festive atmosphere. The purpose is also to attract customers and stimulate their desire for consumption.
3. The pre-publicity leaflets of beauty salons should be infectious and impress the target customers with the most romantic, reasonable and considerate reasons, especially the male compatriots in activity 1 and activity 2.
Tanabata activity planning Part III I. Theme of the activity:
"Time is silent, true love lasts forever" and "Poetry and painting are spent on Tanabata"
Second, the activity time:
20xx August/Sunday, Kloc-0/5 19: 30-22: 00
Three. Location:
Xxx bar
Four. Activity form:
Activities where men and women can cooperate and play together.
Verb (abbreviation of verb) activity scale:
About 33 people
Six, Tanabata planning activities flow plan:
A song "Looking for the Goddess in Your Heart"
1. Through the introduction of the guests, the guests choose their favorite objects.
(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )
If both men and women agree, the first round of speed dating will be successful in the remaining second round.
The game needs the cooperation of a man and a woman to get a big gift. There are four big gifts. Only one man and one woman can play, and they must cooperate. After a group of men and women, they can't live without each other. If you have no gifts, you can't play the next game.
Second, "Handsome Boys and Girls Team Battle"
Everyone is divided into two groups, the Cowherd and the Weaver Girl, with 6 pairs of men and women, each with one person. The game is that each group will eliminate one pair in each game tour, and finally form three teams, ranking first, second and third, and you will get a big gift.
1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask some questions to another man. If you get the right answer, you can go one step further and know that the man can give the rose to the woman. This is the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.
3. Love song duet
Say a word by the host, such as love, one pair for each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.
4, Tanabata couple big winner pk
The men and women who won each pair of activities won the first, second and third place in pk respectively.
3. For couples, feed each other watermelons, blindfold men, give each group of women a blind command, and watch the winning team eat watermelons, and the winning team will get a small gift. Those who fail are eliminated.
4, the red rope is pulled by one thread
The man standing by the wall and the woman pulling the red rope, as long as the man can hold your hand, win.
5. Love at first sight is a soul mate
The primary and secondary people say three idioms: the man should do three different actions as required, the man should write it in the woman's hand, and the woman should guess. If you answer more, you will win, and if you answer wrong, you will be eliminated.
6, four unlike
Men and women in each team talk about what to learn from each other. Which team's' can be called a man or a woman to guess, and if it is right, it will win, if it fails three times, it will be eliminated, and the last three couples will terminate. They can give the remaining teams a game to win the third place, and the winner will stay with that team and tell everyone that they won the first place in the activity.
Cultural performances:
Male and female guests * * * put out some programs together. Let's have fun, sing and dance, play games and so on.
Free activities: eat appropriate fruits.
Appropriate fruit is the most famous festival food on Tanabata. Proper fruit, also known as "Kiki Fruit", is prepared with some proper fruits and some snacks, so that everyone can have fun and chat happily while eating proper fruits, so that both sides can get to know each other.
Activity details, questions and explanations
I want to set the activity fee in 35 yuan. There are 32 people in the event, and the person in charge will pick them up in advance. Put away the money, buy gifts and props, and eat dried fruits. In this way, the number of people can be set early, and the activity can start and end. Every girl has meifubao cosmetics.
The fourth activity of tanabata activity planning: "Tanabata Fate" couples take a sweet photo.
Viewers who buy more than two movie tickets can scan WeChat on the spot, pay attention to the official WeChat of the cinema, participate in the sweet photo-taking activities of couples on Tanabata, and wear couples' photography props for free. Professional photographers will take two sweet photos of couples on the spot and send them directly to the audience's mailbox. After receiving the photos, the audience can share them in Weibo and @ Beijing Meng Photography @ Beijing xx International Studios, and get a pair of 12 inch fashion Ramina at the designated place.
Activity 2: Lucky Draw
Xx members can participate in the lucky draw by purchasing tickets with their membership cards, and have the opportunity to win the exquisite prizes provided by "Beijing Meng Photography". The highest prize is a couple photo worth 3,999 yuan and a personal photo worth 2,999 yuan. Viewers who don't smoke albums will also get a rose soap flower gift box worth 199 yuan!
On August 13, on Tanabata, I went to xx Studios, watched a touching love film and took a sweet photo of two people, in order to commemorate the unique sweetness and romance that belong to two people!
Activity 3: Give creative paper cup illustrations to the boutique book bar.
On the same day, anyone who buys Tanabata sweet special drinks in Tanabata boutique book bar can get a professional illustrator provided by Booker Book Company to draw creative paper cups for you on the spot. You can also write a declaration of love on a cup for you, so that your love can last a lifetime!
Before and after Tanabata, couples can choose a variety of movies. Love-oriented youth fashion movie Tiny Times 2: Aoki Times, high-tech latest masterpiece Love Story, romantic comedy starring Zhou Dongyu in Palace Lock Aquilaria, and 3D imported blockbusters "Pacific Rim" and "furious 6" released a while ago are all very suitable for couples to watch together.
Tanabata activity planning Article 5 Activity time:
20xx.02.09—20xx.02. 14
Activity purpose:
Promotion is an indispensable traditional marketing method for every festival. Theme promotion activities are aimed at seeking more sensational communication effects in regional markets and consumer groups and seeking a breakthrough in traditional marketing methods.
Product mix:
4 European cakes (each series 1 block) and 8 western cakes (2 for each series and 4 for a suit).
Promotion activities:
Method 1: Romantic Room ☆ Every time you buy a Valentine's Day theme cake or buy a beautifully packaged paper-cut suit to send Valentine's Day roses. Note: roses are purchased by customers or offices themselves, or chocolate roses are developed and produced by the company.
Method 2: Romantic taste-product tasting ☆ The cut products are displayed in the freezer with trays, but don't cut them at one time to maintain the integrity of the products; ☆ When taking tasting products, clamp them on the paper tray with a clip, and the toothpick (small fork) is taken by the customer; ☆ Make sure to introduce the activities to customers before tasting the products, and give different products according to the characteristics of customers; ☆ After tasting the product, we should introduce the product features and the main points of repeated activities, understand the customer's reaction, and recommend the product portfolio in a targeted manner.
Mode 3: Amusement interactive activities-prize-winning knowledge quiz Purpose: Let consumers fully feel the close connection between the activities and Italy, so as to give them an authentic European-style Italian cake in Huicheng.
Operation mode:
On the open space outside the store (inside the store), there are quiz questions about Italian geographical history and quiz questions about famous love poems (reusable, limited to 100 copies per day, with wallet dolls as gifts), and consumers can choose their own topics. If they answer the questions correctly, they can get a doll wallet as a prize.
Qixi activity planning the sixth activity theme:
Qixi Valentine's Day Heartbeat Party
Activity content:
1, the best partner (couple website)
Theme: the wisdom and magic of love
Award: The Smartest Love Award
Organization: Randomly select 4 couples or lovers. First, couples or lovers stand on the newspaper, and then the newspaper is folded in half. The newspaper area is getting smaller and smaller, but the couple standing on the newspaper can't touch the ground with both feet, nor can they use external forces or foreign objects. Otherwise, it will be regarded as a violation, and they will automatically quit the competition, and the last one will be the winner. This competition is divided into two rounds, with four pairs in each round, and the winner can get the cleverest love award.
2. The lady covers the red veil and ties the man.
Theme: Our love is so tacit.
Awards: Best tacit lover award
Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.
3, couples (lovers) game category: table tennis exhibition (family-oriented)
Theme: The Secret of Attraction
Award: the most attractive award
Organization: Four lucky families were randomly selected from all the staff on site. Each family chooses one person who is responsible for sucking table tennis from one place to another with a straw, one person is responsible for holding the table tennis in his hand, and the last person is responsible for putting the selected table tennis in a tray or basket for three minutes. The winner is the worst family. The competition is divided into two rounds with four households in each round, and the winner will get the most attractive prize.
4. Cooperative word guessing game
Theme: However, I feel the harmonious heartbeat of the sacred unicorn.
Awards: Best Lover Award
Organization: four pairs are randomly selected or voluntarily registered, one pair is facing the screen and the other pair is facing the screen. People facing the screen can perform the contents displayed on the screen or use language to prompt, but if the prompt language involves specific pictures or words displayed on the screen, it is considered illegal; The person with his back to the screen says what is displayed on the screen for one minute, and the person who says it most correctly wins. The competition was divided into four rounds, and the winner won the most intimate lover award.
Qixi activity planning Article 7 Activity time:
August 18-2 1
Activity theme:
Valentine's day promotion
Activity description:
Send it when it is full, and send different grades of gifts for different amounts of shopping.
125 yuan-you love me and enjoy the taste of first love ice cream+Chinese knot mobile phone pendant;
365 yuan-I love you to enjoy an ice cream boat+a box of Sofitel water crystals+a couple of lightning couples every day.
52 1 yuan-I love you to enjoy an acacia ice cream+a few flashes of lightning+a bottle of Chiwang wine+a box of Sofitel crystals in the snow.
72 1 yuan-Dear, enjoy a cup of iced coffee and a pair of rings in the Garden of Eden.
999 yuan-a long hibiscus ice cream+a bottle of dry red and white+a brand-name belt.
13 14 yuan-Enjoy A Zheng Mingming three-piece suit for life+a pair of lightning couples+a Dunhill wallet.
Other activities:
1, Best Couple Dress Show Selection
February1-February 7, the first couple who signed up for the competition can participate in the competition and ask for matching clothes.
2. Valentine's Day Free Gift Packaging Office
In order to add romance to your Valentine's Day, we will set up free packaging offices on floors 1, 2, 4 and 6 respectively.
3, rose love!
Lines: the fragrance floats, the flowers are meaningful, and there is a beautiful rose rain in the sun. In this day called * * * love, let's join hands with your rose love and have a romantic trip to the sunshine in early spring. ...
Supervisor: xx Department Store
People: lovers.
Overture: xx Spring/Summer Fashion Show: A brand fashion show of xx Spring/Summer will be held in xx shopping mall square at weekend 16: 30 ~ 17: 30.
Scheme: During the activity, you can get a rose card when you spend more than 299 yuan on shopping that day, and you will have the opportunity to get a lucky prize worth 1.600 yuan or a commemorative prize worth 1.000 yuan. At the same time, I will receive a Valentine's Day gift (a bunch of roses or a box of chocolates).
Background music: buying and giving activities of brands such as jewelry, cosmetics, ornaments and clothing.
Tanabata activity planning Article 8 On Tanabata night, romantic guests * * * go to the appointment; In its heyday, fate began here. ...
Activity background: More and more young people yearn for true love, but live alone in the city. Traditional matchmaking makes them embarrassed and too materialistic. The level of online dating is hard to tell from the truth. They prefer to be single forever.
I. Purpose of the activity:
1. Culture: Let outstanding single men and women in the society show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Commercial aspects:
① Through this activity, improve the brand appeal of enterprises in the surrounding markets of the same industry;
2. Improve the brand of the enterprise and its attraction among customers;
Second, the theme of the event:
Tanabata, predestined fate, please love.
Third, the activity time:
20xx- Tanabata (20xx.8.9) Valentine's Day in China
Four. Participants:
1, enterprise employees, partners.
2. Special host.
Verb (abbreviation of verb) activity method
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
2, through the forum website print ads, advertising billboards, etc. Publish activity information and methods to merchants. ;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. Set up a reception desk in front of the venue, and the guests attending the event will receive the Qixi activity card at the reception desk; (Take-away Tanabata card: men's activity card: 5 yuan/Zhang, women's Tanabata card: free; The lady who comes that day can get a rose at the sign-in desk. )
5. Two chocolates will be presented by card at the lobby front desk.
Activity of intransitive verbs:
1, Looking for the Goddess in Your Heart.