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M.A.C’s brand philosophy

Regardless of age, race or gender, M·A·C Cosmetics aims to realize the beauty dreams of everyone and use color, luster and makeup to show beauty.

M·A·C's brand philosophy: Suitable for all races, different genders, regardless of age, and supports everyone's right to color creativity and individuality.

Art and Creation M·A·C professional makeup artists who are "good at self-expression and skilled in technology" are the symbol and soul of the M·A·C brand cultural spirit.

Their creative inspiration comes from music, art, architecture, nature and fashion.

The makeup they create perfectly integrates makeup and art, is at the forefront of fashion, and interprets the excellence of M·A·C with personality and professionalism.

Professional Essentials M·A·C was founded by professional makeup artists and has long been providing services to makeup professionals in the industry.

M·A·C provides high-quality professional products for stages, shows and studios, and has always been favored by professional makeup artists around the world.

M·A·C professional makeup artists are the source of eternal creativity for the brand.

In order to satisfy professional makeup artists' pursuit of color replacement and texture changes, M·A·C continues to develop and innovate products.

Leading fashion M·A·C has always been active behind the scenes in the fashion industry. More than 200 designers in the international fashion industry have designated to cooperate with our makeup team.

Whether it is creating classic and simple New York style, Paris' exquisite fashion sense, or London's unique punk style, M·A·C combines makeup art and products to write the fashion and fashion of each season, leading the undisputed trend.

Makeup trends.

The charitable cause M·A·C AIDS Foundation was established in 1994 with the purpose of leading the fight against HIV and AIDS.

We support non-profit organizations around the world that provide necessities and care for people affected by this disease.

Through the sales of children's mutual aid cards and VIVA GLAM lipstick and lip gloss series products, the M·A·C AIDS Foundation has raised more than US$130 million in donations.

Every cent from the sale of M·A·C VIVA GLAM will be donated to the M·A·C AIDS Foundation.