12 15 auto market observation news, jiangling motors passenger car sales branch opened in Lujiazui, Shanghai, and Jiangling passenger car returned to sight. At the same time, Jiangling Group's new energy vehicles have also attracted attention.
In 20 14, aware of the opportunity of new energy development, Jiangling group released the new energy strategy.
In 20 15, Jiangling group seized the opportunity to set up the new energy automobile company of Jiangling group, specializing in the research, development, production, sales and service of new energy vehicles.
Jiangling Group's new energy vehicle was a wholly-owned subsidiary of Jiangling Group at the beginning of its establishment, and obtained the qualification of pure electric passenger vehicle from the National Development and Reform Commission and the Ministry of Industry and Information Technology on 20 16 and 20 17, respectively, that is, dual qualification for building new energy vehicles. In the same period, brands such as Beiqi New Energy, Chery New Energy and Changjiang were approved.
After obtaining the qualification of new energy vehicles, the sales of new energy vehicles of Jiangling Group showed explosive growth. In 20 17, the sales volume of new energy vehicles of Jiangling Group reached 33,000, ranking sixth in the domestic sales list of new energy vehicles. In 20 18, Jiangling group sold about 50,000 new energy vehicles.
In 20 19, the sales of new energy vehicles of Jiangling Group became a mystery. According to the platform data, the sales volume in 20 19 was about10.5 million, less than one third of the same period.
In 2020, the sales of new energy vehicles of Jiangling Group will be worse every day. In September and June, 65438+ 10, the sales volume was only 100.
Jiangling Group's sales of new energy vehicles declined, but a car brand threw itself into Jiangling without hesitation.
20 18 12, Renault Group announced that it plans to become an important shareholder of Jiangling New Energy through capital increase, and Jiangling New Energy will become a joint venture between Renault Group and Jiangling Group. You know, Renault is still in a joint venture with Dongfeng at this time, and the sales of Dongfeng Renault are also declining. The product line can't meet the market demand, but it is a mysterious operation to extend an "olive branch" to Jiangling New Energy.
On July 2019 17, Renault Group and Jiangling Group announced the formal establishment of a joint venture company to further promote their strategic layout in the new energy automobile market in China. Renault Group increased its capital by 654.38 billion yuan and officially became a shareholder of Jiangling Group New Energy Automobile Company, holding 50% of the shares. Jiangling Group and China Agricultural Development Key Construction Fund Co., Ltd. held 37% and 654.38+03% of the shares respectively. The new company has completed industrial and commercial registration.
The cooperation between Jiangling Group and Renault Group is regarded as a strategic layout and an important part of the strategic layout of both sides. Through this new project, Renault will further expand its influence in China's new energy vehicle market and promote the development of China's new energy industry. Jiangling group new energy will also integrate resources through this cooperation, which is conducive to the rapid development of the company in the later period.
However, after Renault Group was introduced as a major shareholder on 20 19, the sales of Jiangling New Energy began to decline significantly.
At present, there are six new energy vehicles under Jiangling Group, namely EV3 small radar (mini-car), EX5 (mini-SUV), E200L (mini-car), E 160L (mini-car) and E 100B (mini-car). Among them, the cruising range of most models NEDC is concentrated in 200-300 kilometers, and there is only one model EX5? NEDC has a cruising range of 405 kilometers, and the subsidized price reaches 125800- 132800.
Many models of Jiangling Group's new energy vehicles are distributed in the mini-car market, and the sales volume is the same as that of the newly listed Wuling Hong Guang MINI this year. Electric cars are far apart. Most of the new energy vehicles of Jiangling Group are "oil to electricity" vehicles. After losing the subsidy, there is no preferential policy, and the product has low cost performance and high pricing, and the price is more than 50,000. In front of EV, it is not competitive. Although Renault promised to import related products, there has been no progress.
It is an established fact that Jiangling Group's new energy vehicles cannot succeed. Renault products have not been launched for a long time, and now it is announced to enter the passenger car market. It can't catch up on one track and then run on another?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.