Charity activity design scheme 1 1. Name of the activity:
"love" tutor
Second, the activity time:
This activity is held every academic year, from April to June every year, every weekend.
Remarks: On the weekends of March-July and 10- 1 month, students will go to find teenagers in urgent need of help. Set up a special group to be responsible for the distribution of participants and the processing of collected information. The next time is to assign students to tutor at home.
Third, the event background:
1. At present, in order to improve children's grades, more and more parents employ college students as tutors. And most people tend to find experienced college students.
2. Nowadays, college students generally face the problem of difficult employment. It has become an urgent matter for college students to enter the society to exercise themselves, and family education has also become one of the good ways to improve their abilities.
Nowadays, quite a few students hope to contribute to social welfare through their own efforts. At the same time, many schools also regard the time of college students' social service activities as an important criterion for judging college students.
In our society, there are still many people living at the bottom of society who need our help. Many parents pin their hopes on their children and hope that their children can receive a good education. At this time, as college students, we should lend a helping hand to help them.
Fourth, the purpose of the activity:
1. Help teenagers in the growing stage to improve their interest in learning, master the correct learning methods, and correctly guide them to establish the correct values of life.
2. Provide a suitable platform for college students who want to exercise themselves. Nowadays, many college students will encounter a lot of troubles when they find jobs after graduation, and social practice and work experience often determine whether students can be hired by enterprises. This is an important factor that many enterprises should consider when recruiting people. Therefore, students can take this opportunity to accumulate their own work and social experience and cultivate their own abilities.
3. Join hands with some non-profit organizations and groups in the society to help those in need with the limited funds obtained from family education.
Use this activity to make more people pay attention to public welfare undertakings, help the disadvantaged groups in society and awaken people's "love"
Verb (abbreviation for verb) Activity theme:
Do your part to repay the society.
Organizer of intransitive verb activity planning:
XXX University of Science and Technology College of Mathematics and Computing Science Youth League Committee Student Union
Sponsor: XXX
Seven. Participants:
XXX University of Science and Technology has 50 freshmen and sophomores (no more than 50). (male or female)
And meet the following conditions:
1. enthusiastic about public welfare, willing to participate in this family-friendly educational activity. And willing to obey the collective arrangement.
2. Articulate clearly and have certain expressive ability; Have confidence in tutoring younger students.
3. Have a certain ability or excellent academic performance in a certain aspect (such as English, mathematics, physics and other secondary school subjects) and have the ability to be a good tutor.
4. Have a certain sense of teamwork.
5. Have the ability to take care of yourself independently, and can solve problems flexibly when encountering some unexpected situations.
Eight. Preparation before the activity:
1. The Propaganda Department and the Advertising Department of the College Student Union jointly made posters and leaflets for the event.
2. Members of the Organization Department of the College Youth League Committee made a series of questionnaires and contact forms.
3. The International Liaison Department contacted some related units and enterprises to win some sponsorship.
4. The leaders in charge of this activity in the college contacted some relevant public welfare foundations in XX province to discuss with them and consult relevant information to prepare for future donations.
5. Find a small place near Yuhu Park (there is a Heping primary school next to it, and the students are very good) and in the school (the children of school teachers) as the outdoor activity base, that is, the place for publicity activities.
6. Before the activity begins, hold a preparatory exchange meeting to discuss the missing problems and areas that need improvement.
7. See the attached table 1 for other specific work arrangements.
Nine. Activity flow:
1. Announcement:
The office of the College Student Union issued a notice to carry out this activity. The Propaganda Department posted posters made by the advertising department in each dormitory, and sent people to build platforms and distribute leaflets in public publicity places to introduce the background, purpose (why this activity should be carried out) and significance of the activity to the students in detail.
2. Register for:
3. The International Liaison Department can make a summary according to the advertising effect of this activity as the basis for preparing for next year's sponsorship.
X. expected effect of the activity:
Because of its great significance, this activity will be strongly supported by the college, and the corresponding work will be better carried out with the support of the college. At the same time, through the coordination of various departments, the contents of various activities will be connected in an orderly and smooth manner.
Tutoring students can not only gain more experience and exercise in trying and tutoring, but also contribute to social welfare with their own wages, and at the same time, they can get more contact with society and improve themselves. At the same time, the corresponding reward policy can not only affirm the participants, but also encourage more students to participate in and pay attention to social welfare undertakings.
Charity activity design scheme II. Theme: XX House offers millions of love for the old district.
Keywords: public welfare activities, public opinion, publicity, management and promotion
Purpose of activity: charity auction marketing activity combining public welfare with business.
In response to the government's call for "building a new socialist countryside" and the caring action of "building a youth home", Tianjin Municipal Committee of the Communist Youth League, Tianjin Committee for the Care of the Next Generation, Tianjin Youth Development Foundation, Tianjin Agriculture Bureau, Tianjin Cultural Bureau, Tianjin Health Bureau, Tianjin Evening News, Tianjin Radio and Television Bureau, Tianjin Evening News, Tianjin Love Culture Communication Center and other units jointly launched the large-scale public welfare activity "XX Home Million Love Donation to the Old District".
Jointly organized by government agencies, social organizations and news media, enhancing the authority, public welfare, journalism and credibility of this activity is the key issue for enterprises to organize public welfare activities.
In the upcoming off-season, we will launch large-scale public welfare activities closely related to XX House's business projects and marketing activities, find news points, attract public attention, enhance brand image, drive off-season people flow and sales, and pave the way for peak season sales.
Activity significance:
1, enhance brand awareness and reputation: Yipai education is a public welfare activity with high public concern. There are several advantages to carrying out this activity. Because it is a public welfare activity, it has a wide audience, can quickly promote the brand, and the public knows it quickly;
2. Public opinion propaganda orientation and news hype: As a public welfare activity, it has certain news value. Through reasonable hype, build momentum for the marketing activities of XX House, and enhance the public's memory, cognition and goodwill towards the brand of XX House.
3. Enhance corporate image and actual sales: For an enterprise, gaining public awareness is an intangible asset of the enterprise. The better the social effect, the more it can drive the performance of enterprises to soar.
4. In line with the business philosophy of the enterprise: President Xiao Kaixuan has repeatedly put forward the sense of corporate mission at corporate meetings. While solving the pain points of consumers' home improvement with all-round product positioning, we should also create a public welfare image in the eyes of the public and the media through the grand project of operating people's hearts, create an excellent corporate culture, establish the values of employees, and lay a solid foundation for the rapid development of enterprises.
5. Win-win economic and social benefits:
(1) Effectively achieve the strategic goal of brand image by integrating superior resources;
(2) Charity sale (charity auction) can effectively attract customers to the store, thus enhancing economic benefits. The public has a high enthusiasm for public welfare undertakings, and good social benefits can be obtained through long-term public welfare activities;
(3) As public welfare is a long-term cause that the government departments are extremely concerned about, this activity also unites a number of government functional departments to establish a good government image project;
(4) Marketing promotion effect with twice the result with half the effort: the theme of this activity is outstanding and distinctive, which has attracted great attention from the public, media and government departments; Moreover, the activity itself is simple to operate and has a large space for speculation; Interacting with merchants, with less investment, can achieve twice the result with half the effort in brand promotion.
Second, the charity sale (auction) activity analysis:
1. Activities:
XX House provides a charity sale of products with a value of nearly one million yuan, and all the charity sale funds are donated to the welfare institutions and vulnerable groups in the old revolutionary base areas as special funds for love.
2. Activity time: Since May 20xx, a series of charity auctions and donations have been held in the past year.
3. Sources of charitable sales products:
(1) The merchants of XX House sponsor the charity auction of commodities, especially the manufacturers of national famous brands such as sanitary wares, floors, tiles, cabinets, electrical appliances and furniture. Strong brand promotion awareness and high enthusiasm for sponsoring products, and agreed to do business promotion activities on the grounds of public welfare sponsorship.
(2) At present, the Wuhu base of this enterprise still has a batch of furniture and bedding in stock, which can be used as charity supplies.
(3) It is planned to organize 8- 10 public welfare promotion activities and several donation activities in the past year. It is estimated that furniture and building materials with a value of1-50,000 yuan will be provided for charity sale each time as a donation to support the old revolutionary base areas.
4. Difficulty of the event: This event needs the cooperation of some manufacturers to provide free auction goods. However, participating in this activity can bring many tangible returns to the merchants, so it is feasible to persuade the merchants to provide auction items.
5. Start time of the event: May 27th and 28th, once a day, and the auction lasts about 2 hours every day.
From now on, there will be a charity auction and charity sale every weekend of 1-2.
Third, the target of assistance
Taking the old revolutionary base areas of Dabie Mountain in Hubei Province as the main support object, we can go deep into the old revolutionary base areas of Dabie Mountain such as Hong 'an, Macheng, Dawu, Luotian, Yingshan, Huangpi and Xinzhou, organize manufacturers of brand tiles, floors, bathrooms and cabinets to participate, and launch related theme promotion activities according to different time periods. For example, we can do the following theme activities:
1.7-August, after the college entrance examination, the champion of the college entrance examination in the old district will be funded.
2.9. On the Double Ninth Festival in September, if you go to the old general's hometown, give love to his relatives or descendants.
3. 10, giving love to the welfare institutions in the old revolutionary base areas.
Fourth, media support.
1. Tianjin Evening News Support Action Column
2. Tianjin Morning Post
3. Tianjin TV Station "People Connected"
4. Hubei Radio Station
Verb (abbreviation of verb) Operating rules of this auction:
1. This auction is an auction without reserve price, that is, all lots are started in 0 yuan, and bidders are free to bid, and the lowest bid range is 50 yuan RMB.
2. The auction items are provided by XX House merchants. The main items are beds, mattresses, sofas, dining tables and chairs, sofabeds and other items.
3. The proceeds from this auction are used to fund the disadvantaged groups in the old revolutionary base areas.
The auction was held in the square in front of XX Building Materials House.
5. This auction is an auction without reserve price, and the final winner will be taken to the cashier by the staff for payment;
6. This auction is scheduled to be held on May 27th-28th at 3pm. Auction items will be displayed in advance, and the host will introduce their brands and functions in detail (the content will be provided by the merchants).
7. The auctioneer announced the start of the auction and the participants began to bid.
8. Every bid, the auctioneer bid three times on the spot. If no one raises the price, the auctioneer puts down the hammer and announces the transaction.
9. The staff invited the last bidder to take the stage on the spot, and there were radio and television stations for on-site interviews.
10. Representatives of product manufacturers congratulate consumers on becoming love ambassadors of XX House.