On March 25th, the launching ceremony of Shanghai Future Dream Public Welfare Foundation (hereinafter referred to as "Dream Fund") 708090 Public Welfare Design Project for Elderly Products was held in China Jianbo Fair (Shanghai) DDS Contemporary Home Fashion Concept Exhibition of Shanghai Hongqiao National Convention and Exhibition Center.
This project was initiated by the Dream Fund, and joined the teachers and students of furniture product design in six universities, including Tsinghua University, Tongji University, East China University of Science and Technology, Shanghai school of visual arts, Nanjing Forestry University and China Academy of Fine Arts, and called on young teachers and students designers and home brands to actively pay attention to the cause of providing for the aged in China by designing home products for the elderly.
College instructor:
Song Jian, Deputy Director/Professor/Doctoral Supervisor of Academic Committee of China Academy of Fine Arts. tomorrow
Yu, Associate Professor of Tsinghua University Academy of Fine Arts.
Associate Professor, School of Design and Creativity, Tongji University, Jiao Mo
Director/Professor, Human Factors Engineering Design Laboratory, Tongji University, Liu Long
Zhang Zhang, Associate Professor, School of Art Design and Media, East China University of Science and Technology
Zhu school of visual arts, Director/Associate Professor of Product Design.
Associate Professor Zhou, School of Home and Industrial Design, Nanjing Forestry University
Directors of the Dream Fund, teachers and students of colleges and universities, pension enterprises and partners of non-profit organizations all attended.
During the activity, Ms. Che, the founder of Dream Fund/co-chairman of Red Star Macalline Holding Group, expressed her gratitude to the organizations and enterprises that participated in supporting the project.
Qie house building
Dream fund sponsor
Co-Chairman of Red Star Macalline Holding Group
Car house construction emphasizes that "Red Star Macalline has been focusing on the home industry for 35 years, supporting the growth of young designers and paying attention to the living conditions of the elderly is the original intention of our dream fund, and adapting to the old home is also my focus in recent years. Facing the global aging trend, I hope to do something for this era. " At the scene, she also called on more people to care for and help the elderly and support young design teachers and students to participate in the design of furniture for the elderly.
Mr. ChenBaoGuang, Chairman of Dream Fund, delivered a speech on this project, saying, "I am the person who is closest to 70 years old, and I want to stick to this project the most. The original intention of the Foundation is to support China's design. If our project really produces excellent design works to help the elderly in need, then our dream will come true. "
Hou, Lai Yanan, and Tang Lin, design directors of Dream Fund, also expressed their support and expectation for the project.
Attending directors of Dream Fund:
More and more founders of original furniture brands-Hou
Secretary General of Innovative Design Alliance /DDS Curator-Tang Lin
Lai Yanan, Founder of DOMO Nature Furniture Brand
ChenBaoGuang, former vice chairman of China Furniture Association.
Chefangjian, co-chairman of Red Star Macalline Holding Group
Chairman of Tang Design-Lu Tao
Forum link
In the 708090 Public Welfare Design Forum for Elderly Products, entrepreneurs and elderly designers made in-depth discussions on the current home care market. The forum was hosted by Luo Huijun, editor-in-chief of Netease Home East China.
Wang Chen, design consultant/founder of Shishengfu Project, said in response to the issue of "beauty and practicality" of aged furniture, "At present, we are really facing the contradiction that aged furniture is not beautiful and beautiful furniture is not suitable for aging. Today, I am particularly moved that there are so many college teachers and college students who are willing to study and design aging furniture, and furniture design still needs a lot of research. We still have a lot of basic theoretical research on old-age care to build, so as to better promote the development of old-age care in China. "
As the largest enterprise for the aged in China, Ankangtong Holdings Limited has served more than 20 million elderly users at home and in the community. Zhu Wei, CEO, said, "First, the old-age care industry in China has not fully entered the market competition, and the elderly are basically at a stage of low spending power and willingness. How to develop aging products according to local conditions is a challenge faced by every old-age home enterprise. Second, for newly developed buildings, there is a strong demand for anti-aging design schemes, but the price of anti-aging products is still high. Third, there is no closed loop in the entire pension industry chain. From scholars' research, design, production, retail and service, there is no coordination and lack of communication. It is hoped that through the resource integration of Dream Fund and Red Star Macalline, some old-age problems in China can be solved. "
Lin, vice president of Jiumu Commercial Technology Co., Ltd. said, "Jiumu has a positive insight into the development trend of the old-age care industry and laid out spatial solutions suitable for aging. Here, I also hope to use this platform to connect more responsible enterprises and institutions to care for the health of the elderly based on public health. Jiu Mu's customized solution for the elderly —— Fu Rui Yang Kang Suite, focusing on three key words:' health, intelligence and humanity'. On the premise of ensuring health, through the implantation of some intelligent modules, it is more convenient to assist the elderly with mobility difficulties to wash and go to the toilet. Through the bio-intelligent urine test machine, 9 urine test indicators can be output to realize medical-grade technical testing. "
Dier is a wholly-owned subsidiary of Hanyu Group, which is committed to developing and producing high-tech products for human intestinal health. At present, the main product is the Dier hydrotherapy toilet with the function of "non-contact intestinal hydrotherapy". Mr. Lin Zhuorong, general manager of Deere's large customer department, said, "It is said that enterprises are profit-seeking, but care for the elderly. If they do not have dreams and missions, the resistance to the whole industry will be great. Universities have advantages in academic research, while enterprises have advantages in practical experience and R&D production. We need a project platform like Dream Fund to integrate resources and jointly accomplish the mission of serving the elderly. "
Jiurucheng Group is a comprehensive health care service operator integrating medicine, health care, nursing, teaching, scientific research and tourism. Qi, the manager of aging design, said: "We really face the dilemma of not selecting good aging furniture products in the market. We have visited various exhibitions for the elderly and furniture exhibitions, and few products meet the needs of aging. Therefore, Jiurucheng also began to try to make customized products and develop products, but there are still many ways to go. I am looking forward to the products jointly designed by Dream Fund and universities appearing in the product supply warehouse of Jiurucheng. "
Mr. Wu Ningkai, Senior Design Director of Red Star Macalline Decoration Industry Group, said: First of all, we should change the design concept into a concept accepted by the whole people, and combine the aesthetic feeling of home design with the professionalism of Yang Kang equipment. Strengthen ergonomics and field applicability, and its safety dimensions should be designed with the same care as baby products. In view of many people's fear of entering nursing homes, we should solve their inner loneliness. For example, implant a visual care system for family members, provide an electronic chess platform, establish a color recognition system for life scenes, and create a comfortable space suitable for the elderly environment in multiple dimensions.
As the first group of leaders and promoters who focus on the aging transformation industry in China, Langli Pension has transformed many years of first-line pension service experience into a business segment that is livable for the elderly. Ms Liu Ying, the founder of Langli, said, "From the front-line service experience, it is still very difficult to adapt to the aging of the elderly. Sometimes the children pay the bill, but the old people don't think it is necessary. It is really difficult to choose the right product for aging. Some emphasize' intelligence' too much, and the price is high, which makes the old people very repulsive. Now we are also trying to break through the single product and develop some practical products. Serving the elderly is a matter of both righteousness and benefit, and we hope to reach cooperation with the enterprises and universities present here. "
After the forum, Che (right), founder of Dream Fund/co-chairman of Red Star Macalline Holding Group, presented the consultant certificate to Wang Chen (left), founder of Shishengfu/senior design expert.
ChenBaoGuang (right), chairman of Dream Fund and former vice chairman of China Furniture Association, presented Netease Home with the certificate of strategic cooperation media, and Luo Huijun (left), editor-in-chief of East China of Netease Home, attended.
The launching ceremony of the 708090 public welfare design project of the Dream Fund for Old Products was successfully concluded. Thanks to Phoebe, researcher of Shanghai Civil Affairs Bureau's senior care service, Li Xia, secretary general of Shanghai Furniture Industry Association, and Tang Bin, founder of Jane Eyre Public Welfare, for attending this activity.
Here, I would like to thank DDS Contemporary Home Trend Concept Exhibition for its strong support to this project.
The development of old-age care needs our joint efforts, and we look forward to your joining the cooperation of old-age care projects of Dream Fund. The public welfare design achievements of Dream Fund 708090 products suitable for the elderly will be fully presented at the 11th DDS Contemporary Home Fashion Concept Exhibition of China Home Expo (Shanghai) from September 3rd to 6th, so stay tuned!