The main leading guests attending the conference
The conference site
On December 29th, 219, the "219 Health Culture Conference and Creative Ceremony of Telling Good Brand Stories" directed by china health care association and hosted by china health care association Health Culture Creative Committee was held in Beijing. The conference received strong support from China Medical and Health Development Foundation, china association of traditional chinese medicine and China Medical and Health Culture Association. Chen Xiqing, member of the Standing Committee of the 12th National People's Congress of Chinese People's Political Consultative Conference, former deputy director of the United Front Work Department of the CPC Central Committee, Zhang Fenglou, former secretary of discipline inspection of National Health Commission and honorary chairman of china health care association, Wu Chunhe, former president of Economic Daily, honorary president of Chinese Academy of Traditional Chinese Medicine and academician of China Academy of Engineering, Xie Zhongyu, Chairman of the Board of Supervisors of the First State-owned Key Large Enterprises in the State Council, Honorary Leader of the National Blockchain Economic Research Group, Zhao Lifan, former deputy editor-in-chief of CCTV and general adviser of CCTV, Cheng Zhiwei, former deputy director of the Literature and Art Bureau of the Central Propaganda Department, Li Zhongcheng, director of the China Peaceful Reunification Promotion Association and the periodical department of the Huangpu Military Academy Alumni Association, Zhang Guofan, director of the China Cultural Soft Power Research Center and former deputy director of the Publicity Department of the Communist Party of China Theory Bureau, More than 2 people including Zhang Yanhua, former director of the Quality Product Promotion Center of the Ministry of Agriculture, Lu Jianguo, president of the china health care association Health Culture Creative Professional Committee and former deputy secretary of the Party Committee of Beijing Tongrentang Group, and Ping Li, vice chairman of china health care association attended the meeting.
Speech by Minister Zhang Fenglou, former secretary of discipline inspection in National Health Commission and honorary chairman of china health care association
Keynote speech by Zhang Boli Institute, academician of China Academy of Engineering, honorary president of Chinese Academy of Traditional Chinese Medicine and president of Tianjin University of Traditional Chinese Medicine
Keynote speech by Zhang Guofan, director of China Cultural Soft Power Research Center and former deputy director of Publicity Department of the Communist Party of China Theory Bureau
President of china health care association Health, Culture and Creativity Professional Committee, Lu Jianguo, former deputy secretary of the Party Committee of Beijing Tongrentang Group, delivered an opening speech
Ping Li, vice chairman of china health care association, delivered a speech
Lu Jianguo, president of china health care association Health Culture Creative Professional Committee and former deputy secretary of the Party Committee of Beijing Tongrentang Group, delivered an opening speech at the meeting; Minister Zhang Fenglou, former secretary of discipline inspection in National Health Commission and honorary chairman of china health care association, addressed the conference. Academician Zhang Boli, academician of China Academy of Engineering, honorary president of Chinese Academy of Traditional Chinese Medicine and president of Tianjin University of Traditional Chinese Medicine, gave us a keynote speech entitled "Inheritance and Development of Chinese Medicine Culture in the New Era". Song Xianshui, chairman of Zhejiang Tiefengtang Biotechnology Co., Ltd., Wang Yulan, general manager of Beijing Zhongke Baicao Technology Group, Li Chunwei, deputy head of Dongfeng County People's Government of Jilin Province, and Liang Zhan, chairman of Dongfuxing High-tech Planting Management Co., Ltd., Gaoyao District, Zhaoqing City, Guangdong Province, took the stage for brand dialogue and interviews.
The broadcast, distribution and promotion ceremony of the micro-documentary "The Story of Traditional Chinese Medicine" with thousands of concentrated medicines and the online film conference of "The Legend of Bian Que" have become the outstanding highlights of this conference.
The Story of Traditional Chinese Medicine is supported by china health care association, Chinese Academy of Traditional Chinese Medicine, China Medical and Health Development Foundation and China Medical and Health Culture Association, sponsored by china association of traditional chinese medicine and china health care association Health Culture Creative Committee, and produced jointly by Beijing Shiyi Culture Media Group Co., Ltd. and Beijing Yuanshangdu Film and Television Culture Communication Co., Ltd. The documentary creation team is composed of Chinese medicine experts and TV documentary experts, with original copyright and global distribution. Each episode only selects authentic herbs, which is unique. The documentary is planned to shoot 1, episodes of 6 episodes per season, each episode lasts for 5 minutes. After the filming is completed, the documentary will be distributed and broadcast to major TV platforms, online video platforms, social media platforms, outdoor videos, mobile videos, building videos, mobile videos, etc. by relevant distribution departments in the United Nations. At the same time, it will be distributed to foreign countries through the Publicity Department of the Communist Party of China Foreign Promotion Bureau and foreign cooperation agencies.
At the promotion ceremony, Zhu Xianliang, art consultant of Chinese Medicine Story, senior consultant of Bili Bili Documentary, vice chairman of China Documentary Academic Committee, Professor Weng Chaoming, an expert of Chinese medicine, peking university health science center, and an expert on Chinese medicine culture, Zhipeng Xu, the chief producer and chairman of Beijing Shiyi Culture Media Co., Ltd., and Yu Zhi, the chief planner, executive chairman and secretary-general of china health care association Health Culture Creative Committee, received impromptu interviews respectively. Traditional Chinese medicine culture is an important part of the inheritance system of Chinese excellent culture. Bian Que culture is the essence and national quintessence of Chinese history and culture with profound and long history of Chinese medicine. With the strong support of leaders at all levels, such as the Neiqiu County Party Committee and the county government in Hebei Province, Zhongke Traditional Chinese Medicine, together with the county government and Weiyou Media, has created a fascinating and gripping series of online movies, whose plots and scenes will reproduce the wonderful chapters of the four methods of diagnosis and treatment of ancient Chinese medicine and Bian Que's magical medical skills, and comprehensively carry forward the history and culture of Bian Que, the medical ancestor. At the press conference, Wang Chunnian, president of Weiyou Media, Dong Xiao, a famous artist and Deng Xiaoping special actor, and Mr. Sun Xingxu, chairman of Zhongke Traditional Chinese Medicine made speeches respectively. The conference also announced that Shenzhen Smart Medical Association had signed an agreement with Beijing Yuanshangdu Film and Television Culture Company, and invested 5 million yuan to jointly shoot a large-scale public welfare series "Healthy China" (1 episodes).
Keynote Speech by Zhai Shengli, a member of the evaluation committee of the State Administration of Traditional Chinese Medicine Protection and an expert in the selection of OTC drugs
In the following lecture session, Zhang Guozhuo, director of the China Cultural Soft Power Research Center and former deputy director of the Publicity Department of the Communist Party of China Theory Bureau, gave a speech entitled "Culture is the Soul of Brand", and Zhai Shengli, a member of the evaluation committee of the State Administration of Traditional Chinese Medicine Protection and an expert in the selection of OTC drugs, gave a speech entitled "Cultural Value of Authentic Medicinal Materials". Zhao Lidong, president of Beijing Health Culture Creative Industry Association, gave a speech entitled "Brand and Cultural Creativity", and Zhang Lei, deputy director of the National Housing and Living Environment Engineering Technology Research Center of China Architectural Design and Research Institute, gave a speech entitled "< Evaluation criteria for healthy towns > Interpretation of the speech.
In the brand story telling session, Li Mengqi, brand communication manager of Dong 'e Ejiao, told the story of 842, Hu Fangdi, president of Gansu Dangshen Research Institute, Sun Xingxu, chairman of Zhongke Traditional Chinese Medicine, told the story of Tongwantang, and Song Xianshui, chairman of Zhejiang Tiefengtang Biotechnology Co., Ltd., Liang Zhan, chairman of Dong Fuxing High-tech Management Co., Ltd., Gaoyao District, Zhaoqing City, Guangdong Province, told the story of Dong Fuxing, Sun Liqiang, deputy head of Dongfeng County People's Government of Jilin Province, the story of Dongfeng sika deer, Wang Yanyan, business manager of Huazhou Exocarpium Citri grandis Medicinal Materials Development Co., Ltd., He Qiang, director of Beijing Taiyang Shukang Pharmaceutical Co., Ltd., and Ni Zaizi, chairman of Beijing Huifeng Hi-Tech Biotechnology Co., Ltd.
At the end of the agenda, a signing ceremony was held: Zhongke Traditional Chinese Medicine Company signed a contract with Beijing Yuanshangdu Film and Television Culture Company to invest in filming the cooperation book of Chinese Medicine Story; Zhongke Baicao Group Co., Ltd. signed a contract with Beijing Yuanshangdu Film and Television Culture Co., Ltd. to invest in filming the cooperation book of "Chinese Medicine Story"; Beijing Yanglin International Film and Television Culture Co., Ltd. and Beijing Yuanshangdu Film and Television Culture Co., Ltd. signed a cooperation letter for the distribution of Chinese Medicine Story at home and abroad; Signed a contract with today's headlines and other online videos to broadcast the cooperation book "Chinese Medicine Story".
Signing Ceremony
The organizer also sincerely offered a thank-you dinner for the "219 Healthy Cultural Creativity Festival" to provide more opportunities for the participants. The General Secretary once pointed out: "Cultural self-confidence is a more basic, broader and deeper self-confidence and a more basic, deeper and more lasting force. Strengthening cultural self-confidence is a major issue concerning the rise and fall of the national movement, cultural security and the independence of the national spirit. " Adhering to cultural self-confidence in the field of health means passing on thousands of years of healthy and healthy culture in China, persisting in integrity and innovation, and constantly making new developments and breakthroughs. The Prime Minister made an important instruction on the activities of China Brand Day in 219: "Guide enterprises to vigorously carry forward professionalism and craftsmanship, and more world-renowned China brands will emerge in fair market competition and consumers' independent choice". In order to further implement the "Healthy China" strategy, in September this year, 21 departments including the National Development and Reform Commission, the Ministry of Commerce and the National Health and Wellness Commission jointly formulated and issued the "Action Plan for Promoting the High-quality Development of the Health Industry (219-222)", demanding that "we should adhere to the market orientation, introduce social capital, gather brands, talents, capital and other factors, and accelerate the creation of a number of professional health service collections.
the development of healthy culture and the establishment of healthy brands are facing a great situation. The theme of the conference is "creativity, innovation, creation" and "conduct, quality and brand". It is under the current background that we are actively exploring and trying to create a high-end and pragmatic brand conference in the field of healthy culture and tell the brand story well with culture and creativity.
On-site honorary presentation by enterprises at the ceremony. The content of this article only represents the author's point of view, not that of Feihua Health Network. If copyright issues are involved, please contact us in time to delete it!