Corporate Culture, or Organizational Culture, is a unique cultural image of an organization composed of its values, beliefs, rituals, symbols, ways of doing things, etc. Simply put, it is all aspects of the enterprise in its daily operation.

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Corporate culture is a spiritual wealth and material form with the characteristics of an enterprise created in its production, operation and management activities under certain conditions. It includes cultural concept, value concept, enterprise spirit, moral standard, code of conduct, historical tradition, enterprise system, cultural environment, enterprise products and so on. Among them, values are the core of corporate culture.

corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. It contains very rich contents, and its core is the spirit and values of the enterprise. The values here do not refer to all kinds of cultural phenomena in enterprise management, but the values held by enterprises or employees in enterprises in their business activities.

misunderstanding of corporate culture

1 misunderstanding 1: politicization of corporate culture

various slogans with sonorous wording can be seen everywhere in corridors and office walls of many enterprises, such as "unity", "truth-seeking", "hard work" and "dedication". These abused words can't truly and accurately reflect the enterprise's value orientation, business philosophy, behavior and management style; Not to mention * * * among all the staff.

2 Myth 2: Slogans of corporate culture

The corporate culture is equated with empty slogans, which lacks the individual characteristics of the enterprise. Even the decision makers of the enterprise themselves can't tell clearly the concrete performance they represent, and they can't play a cohesive and centripetal role for employees.

3 Myth 3: Stylization of corporate culture

Some enterprises regard corporate culture as singing, having dinner, climbing mountains and playing ball games. Therefore, running groups and teams have been set up one after another, and the number of activities per month or quarter has been stipulated as a hard index to complete the construction of corporate culture, which is a superficial understanding of corporate culture.

4 Misunderstanding 4: Representation of corporate culture

Some people think that corporate culture is to create a beautiful office environment, pay attention to the unity and coordination of corporate appearance colors, keep flowers and trees neat and lush, dress neatly and generously, and put equipment in a streamlined way. But this superficial prosperity cannot hide the pallor of the core of enterprise spirit.

5 Myth 5: Corporate culture is rigid

Some enterprises unilaterally emphasize orderly work discipline, and subordinates' absolute obedience to superiors, equating strict militarized management of employees with corporate culture construction, resulting in a tense and dull atmosphere within the organization and a lack of creativity, vitality and cohesion, which brings corporate culture to a rigid misunderstanding.

6 Myth 6: Marketing of corporate culture

The most common mistake an enterprise makes when establishing its own corporate culture is a foreign culture. This kind of culture is more regarded as a means of marketing. Corporate culture is actually a combination of goals, values, beliefs and behavioral norms. The basic core and guiding ideology of corporate behavior only flows in the concept of corporate culture and ignores its core value, so corporate culture has no assistance to enterprises.

corporate culture level

the content of corporate culture construction mainly includes four levels: material level, behavior level, system level and spiritual level. The shaping of learning organization is the purpose and goal of corporate culture construction, which constitutes an important content of corporate culture construction.

1. Material culture

is an implement culture composed of products and various material facilities, and it is a surface culture expressed in material form.

the products and services provided by an enterprise are the fruits of its production and operation, and are the primary content of material culture. Secondly, the production environment, corporate appearance, corporate architecture, corporate advertising, product packaging and design also constitute the important content of corporate material culture.

second, the behavior layer culture

the behavior layer culture refers to the activity culture produced by employees in their production, operation, study and entertainment activities. Refers to the cultural phenomenon produced in enterprise management, education and publicity, interpersonal activities and recreational and sports activities. Including the norms of enterprise behavior, the norms of enterprise interpersonal relationship and the norms of public relations. Corporate behavior includes behaviors between enterprises, between enterprises and customers, between enterprises and governments, and between enterprises and society.

1. The norms of enterprise behavior refer to the basic norms of behavior formed around the enterprise's own goals, corporate social responsibilities, and the protection of consumers' interests. The norms of enterprise behavior are divided into entrepreneur behavior, enterprise model behavior and employee behavior from the personnel structure.

2. The interpersonal relationship of an enterprise is divided into two parts: internal relationship and external relationship. Foreign relations mainly refer to the relations formed by enterprises in the face of different social strata, market environment, state organs, cultural communication institutions, competent departments, consumers, distributors, shareholders, financial institutions and competitors.

3. Corporate public relations planning and its standardization.

4. Service code of conduct refers to the code of conduct formed by enterprises in the process of providing services to customers. It is an important guarantee for the quality of enterprise service.

third, the system culture

mainly includes three aspects: enterprise leadership system, enterprise organization and enterprise management system. Enterprise system culture is a culture in which enterprises impose certain restrictions on employees' behavior in order to achieve their own goals. It has the characteristics of * * * and a strong code of conduct, which regulates every employee of the enterprise.

1. The enterprise leadership system is the general name of enterprise leadership mode, leadership structure and leadership system.

2. The organizational structure of an enterprise is the internal components of the enterprise and their relationships. The establishment of enterprise organizational structure matches the orientation of enterprise culture.

3. Management system refers to all kinds of regulations with mandatory obligations and certain rights, including personnel management system, administrative management system, business management system and other rules and regulations, which are formulated by enterprises in management practice in order to seek the greatest interests. The institutional culture of enterprises is the guarantee for the implementation of behavioral culture.

Fourth, the spiritual culture of the core layer

is a kind of spiritual achievement and cultural concept formed for a long time under the influence of certain social and cultural background and ideology in the process of enterprise production and operation. Including enterprise spirit, enterprise management philosophy, enterprise ethics, enterprise values, enterprise style and so on, is the sum total of enterprise ideology.

How to build corporate culture

(1) 4S model of corporate culture construction

Values are the core of corporate culture. Internally, values affect employee behavior, and employee behavior determines corporate atmosphere. Externally, corporate atmosphere shapes corporate brand from another angle, which is related to customer perception. Based on the core of corporate culture-corporate values, four ways of building corporate culture can be decomposed from two dimensions, that is, 4S construction model.

Standard

Develop corporate culture handbook that conforms to the current situation of the enterprise, such as Alibaba's six core values: customer first, embracing change, etc. After the core values are condensed, the standards of new values should be refined and anchored.

Symbolization

Based on the anchoring of the core values mentioned above, the contents of each part should be visualized. Even form a professional visual system (VI). When designing corporate visual VI, some enterprises will better integrate corporate cultural elements, such as common corporate posters and cultural walls, and interpret and strengthen behavior anchoring.

Stories are the most easily remembered and widely spread. No matter religion or history, the biggest carrier of communication is stories. In the process of spreading corporate culture, we can collect internal themes and present them in the form of stories, so as to cause cultural buzz after the internal dissemination of the organization.

ritual scene

the spread and shaping of corporate culture cannot be separated from ceremonies. To spread and strengthen corporate culture, it is necessary to establish various ceremonies to give employees a sense of ceremony. The establishment of a sense of ceremony requires internet thinking and grasps the "key scene"! Nine ritual scenes of building corporate culture: management scene (performance, rewards and punishments, career development), activity scene (training, conference, large-scale activities), welfare scene (holiday care, travel, environment).

4S model is a planning model guiding tasks, which can carry out corporate culture construction tasks from these four latitudes, thus forming an overall corporate culture landing plan.