Chen Cheng is an executive of Shi Yuzhu's team. The following is a report by a financial reporter.

Although Chen Cheng dresses like a lady this time, she is very easygoing. Every time she goes out, someone always asks her if she is a nurse, a flight attendant or a kindergarten teacher, but no one thinks she is the executive vice president of a listed company. Every time she goes to see the dealer with the driver, as long as the driver walks side by side with her, the other party will definitely shake hands with the driver first. "But it's good, and it can shorten the distance at once." Chen Cheng grew into a giant for two reasons: first, why Shi Yuzhu never left when she failed, she was the only woman who stayed; Second, why didn't she leave? She borrowed $200,000 from her family to Shi Yuzhu-it was said that it was 654.38 million yuan+RMB. Anyway, money is like mud cows in the sea. Speaking of the first question, Chen Cheng himself felt incredible. She is a student cadre in the university and is very active. Everyone thinks that she will be a job-hopping person in the future-but she works in the same company 12. "It is strange that since I entered the company, I have always felt that this gas field and atmosphere are very suitable for me, and I have no idea of leaving." What's even more strange is that at the moment of the cusp, the huge income gap did not make her think. "When I first started working as a salesman in Nanjing, my salary was 800 yuan. You may get thousands of dollars after starting a business slowly. After I was promoted to administrative assistant in Zhuhai headquarters, it was also expensive. In 1996, it was almost four or five thousand yuan. 1997, he was quickly promoted to vice president and got eight or nine thousand yuan. A few months later, the subsidiary broke down and completed the 800 yuan, which was basically the transition of diving level. But it is strange that the company has such an atmosphere. Everyone doesn't care so much about income, and it feels like growing up with the company. " Unlike Wei Liu, Chen Cheng never denied her admiration for Shi Yuzhu. "I joined the company at the end of its first glory. At that time, manager Shi was already a hero when the media bombarded him. I am a newly graduated college student, who has just entered the society and entered the company. I really think there is only one hero in this company. What he said is the feeling of truth: he is a winner and he can't fail. " To some extent, Shi Yuzhu was regarded by Chen Cheng as his spiritual mentor. 1in April, 1997, Chen Cheng was transferred to Zhuhai headquarters as the administrative assistant of Shi Yuzhu, the sales champion of Nanjing Branch, and his desk was just outside the office of the board of directors. On the first day of work, Shi Yuzhu talked to her. "He said that the company just provides you with a stage. As for how big this stage is, you need to create it yourself. If you want to do more things, you must take the initiative to find something to do. This sentence has a great influence on me. " Chen Cheng, an only child, is not used to going out to work for a long time for the first time. "Later, he said that even if you were my niece, I would start calling him Uncle Shi." If this explanation goes on, the matter of borrowing money will not be completely incomprehensible. "At that time, it was not just a job for me, but also a kind of sustenance. I put my personal life, career and emotions into it. Looking back now, I was taking risks and being afraid, but I didn't think so at the time. " The money was paid back after a while, and then Shi Yuzhu gave Chen Cheng's father a special car to show his gratitude. However, Chen Cheng's family didn't know the twists and turns and inner conflicts, and felt that her daughter was just working. Later, when my parents found out, they asked Chen Cheng: Daughter, how many things have you kept from us? Chen Cheng didn't think much at that time, just throwing caution to the wind. On one occasion, Chen Cheng flew to Beijing to look for reinforcements to see if anyone could cooperate and buy this giant brand. "I was looking for projects that year, looking for the possibility of cooperation, and I was disappointed again and again. That may be the last time we look for the possibility of cooperation. At that time, I felt that if the plane fell, it seemed nothing. " Shi Yuzhu once lamented that women are more loyal than men. He analyzed: "Most of the finances you think are women. Why? Women have higher trust, less courage and less ambition. " The fact that the giant company really illustrates this point, so many female executives, none of them go out to start a business and want to be the first. As far as Chen Cheng is concerned, she never admits that there are differences between men and women. "Some friends encouraged me to start a business, but I think our boss, I really don't want to be a boss, it's too hard, whether it's good or bad, it's very hard. For a woman, I feel irresistible and will not be happy. Girls should be very happy. You still have to feel like playing games when you do things. Only by making the sports meeting successful again and again can they do things well. I also saw some friends start their own businesses, start businesses with their husbands and spend 24 hours with them. My heart is very tired. That's not my favorite state of life. " However, Chen Cheng knows exactly when he should play a role. When Shi Yuzhu was preparing for his second venture, he took some people to do a market survey of melatonin in Jiangyin rural area, and Chen Cheng was also involved at that time. "Basically, I went up to stop the old man and the old lady, and then he came up to ask questions, and I recorded it." She said: "Because he is introverted, I am extroverted and have strong observation ability. I intuitively judge how to do what I want to do, so that the other party is unprepared for me. " "Especially when doing some business and public relations, women are more sensitive and observant than men, and it is easy to find the focus of things. For example, if you contact your dealer, maybe the man smokes and drinks more, and the woman is with him, so it can be said that the two families play together, and they will know his wife and children in the process. Through this kind of communication, I will help him do some things at home when he is particularly busy. He felt very close and suddenly narrowed the distance. This kind of man can't do it. Men themselves can't save face, and people may not be at ease. " "Men always feel that most women are admirers. Just like when grandpa and grandson are together, grandson always wins-grandpa is old and knowledgeable, but he still listens to grandson. Why? Because the grandson is his treasure. Therefore, when I deal with others, I am relatively low-key and compare the feelings of children, so that everyone feels unprepared and helps me do these things. " It should be said that Chen Cheng has no doubts about gender awareness. She was born a woman. "When I retire, I will do charity. Last time my boss said he wanted to be a charity foundation, I immediately said I would do it without money. Some people say that men are mountains and women are rivers. I think I am a cloud ... turning my hand for the cloud and covering my hand for the rain. "