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Why does the perfect diary sell well in the early stage from the perspective of identity and social interaction?
Because of identity and social help. The original popularity of the perfect diary is because the perfect diary itself is a brand with identity. After the perfect diary first appeared, everyone was discussing it, which helped the society. Perfect diary uses other funds for public welfare activities. From February 25th to March 8th, 2020, through Perfect Diary, Tmall flagship store and Li Jiaqi Live Studio will donate 1 puppy disc to Beijing Aita Animal Protection Public Welfare Foundation for public welfare projects related to animal protection.
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