Since China Industrial and Commercial Bank launched the Open Wealth Community in mobile banking at the end of 2022, in less than half a year, the number of community fans has exceeded150,000, and the sales of fund wealth management has exceeded 100 billion yuan. The following small series brings ICBC's wealth number on the launch of Penghua Fund. Let's take a look at it together, hoping to bring some reference.
Penghua Fund Online ICBC Fortune No.
China Industrial and Commercial Bank of China opened its wealth community to enrich the supply of financial services through exclusive products, preferential benefits and comprehensive services, so that wealth management services can better benefit the masses and help * * * to prosper.
In terms of exclusive products, ICBC has created a "profit-sharing" community-specific product system according to the differentiated investment needs of customers in different periods. Among them, Tiantianying provides cash management services with low initial subscription amount, low investment risk and redeemable at any time based on multiple money funds to help customers manage short-term idle funds; Zhou, Yue and Ji Jixiang mainly focus on fixed income products. Through the tracking and analysis of historical investment performance, carefully select products with matching maturity and stable style to help customers maintain and increase their assets.
In terms of preferential treatment, ICBC has launched three special activities: fixed investment festival, fan season and special treatment. We will launch special zones such as "special base exchange", and sell personal pension funds and thousands of fixed investment funds at a discount of 10% around the national personal pension policy and the regulatory orientation of long-term investment. At the same time, in order to meet the investment habits of different customer groups, a 10% discount subscription rate was implemented for 400 funds, and nearly 65,438+0,500 funds with zero subscription fee were launched, so that customers could enjoy tangible benefits.
In terms of comprehensive services, ICBC has jointly opened more than 30 fund, insurance and wealth management companies in the wealth community to provide multi-dimensional investor education services; On-line wealth community insurance section, newly launched intelligent voice broadcast, short video square and other functions; Upgrade the "dream plan" in an all-round way, and intelligently provide asset allocation suggestions such as education funds and pensions according to the individual needs of customers.
Penghua Fund actively responded to the call and participated in the construction of ICBC's wealth community. In May this year, ICBC officially launched the Open Wealth Community Operation to provide high-quality investment services for ICBC customers. Combined with the characteristics of the Internet, we will enhance customers' investment experience through various ways, such as graphic, short video and live broadcast, and build an investor service companion system covering the whole life cycle before, during and after investment.
Relying on ICBC's strong platform advantages and combining with the characteristics of customers, Penghua Fund has built a personalized management matrix and created the Penghua Fund Fortune, which presents customers with high-quality products, professional investment contents and rich investment activities through convenient means. Special columns such as "Super Runway", "Index Valuation Traffic Lights" and "Financial Group" have been built to provide users with first-line hot spots in the industry and high-quality plate investment. In the future, we will continue to explore and optimize the online community operation mode, empower customers from two aspects, help customers better match investment needs, seize investment opportunities, and make wealth management more convenient, transparent and efficient.
What does the bank card wealth number mean?
Wealth account is a new generation of management bank account launched by China Merchants Bank after one card, which is different from ordinary functional bank cards. It is not only a bank account without a physical card that integrates the functions of multi-currency deposit, all-round investment and automatic financial management, but also establishes a link with any bank card or bank account, transfers funds to the required bank card or bank account, and arranges the use of funds in a unified way to form centralized cash management and investment management.
Wealth account
China Merchants Bank Wealth Account (wealth account for short) is a new generation of management products launched by China Merchants Bank after "one card". Provide comprehensive cash management and comprehensive investment management to help you manage all your personal assets conveniently, clearly and efficiently.