1. The industry has great potential: Zhong Shanshan has chosen the beverage market in the fast-moving consumer goods industry with its keen business insight, which has existed for a long time and has huge market demand.
2. Accurate product positioning and publicity strategy: Nongfu Spring accurately conveys the characteristics of its products through advertising slogans such as "Nongfu Spring is a little sweet", which is in sharp contrast to the way other brands exaggerate publicity. This real and attractive publicity strategy has won the trust and love of consumers.
3. High-profit business model: The beverage market itself is very profitable, and Nongfu Spring has achieved rich profits by virtue of its brand and market advantages. This also provides a solid economic foundation for Zhong Shanshan to become the richest man.
4. High shareholding ratio: Zhong Shanshan holds a high proportion of shares in Nongfu Spring and Wan Tai Bio, which makes his wealth grow rapidly when the market value of the company rises.
Character evaluation:
1, Perseverance: Zhong Shanshan's life experience is full of setbacks and difficulties, but he never gave up his belief in pursuing success. He dropped out of school as a child and worked as a mason and carpenter. Later, through self-study and hard work, I was finally admitted to the reporter of Zhejiang Daily. This indomitable spirit laid the foundation for his later entrepreneurial success.
2. Be brave in innovation: Zhong Shanshan has always maintained the spirit of being brave in innovation in the process of starting a business. Although the earliest Pacific Post he founded failed, he learned a lesson from it, and later successfully founded Yangshengtang Co., Ltd. and Nongfu Spring Co., Ltd., both of which achieved great success.
3. Good at grasping market opportunities: Zhong Shanshan is very good at grasping market opportunities. When he was the general agent in Wahaha, he discovered the potential of health care products market, so he founded Yangshengtang Co., Ltd. and developed products such as onychomycosis pills, which quickly opened the market. Later, he discovered the opportunity of drinking water market and founded Nongfu Spring, which was successful again.
Reference to the above content: Baidu Encyclopedia-Zhong Shanshan