1. Asset management: Asset management can be defined as the actual process of putting assets raised by institutional investors into the capital market. Although these two aspects are often intertwined in concept, in fact, from a legal point of view, asset managers may or may not be part of institutional investors. In fact, asset management can be an organization's own internal affairs or external affairs. Therefore, asset management refers to the behavior that the client gives his own assets to the trustee, and the trustee provides financial services for the client. It is a financial institution that invests in the financial market on behalf of customers' assets and obtains investment income for customers. In China, asset management is also called financial management on behalf of customers.

2. Private equity fund: Private equity investment (also known as private equity investment or private equity fund) is a very broad concept, which refers to the investment in any kind of equity assets that cannot be traded freely in the stock market. Passive institutional investors may invest in private equity investment funds, which are then managed by private equity investment companies and invest in target companies. Private equity investment can be divided into the following categories: leveraged buyout, venture capital, growth capital, angel investment, mezzanine financing and other forms. Private equity investment funds generally control the management of the companies they invest in and often introduce new management teams to enhance the company's value.

3. The difference between private equity fund and asset management: Asset management is a big and broad concept. Simply put, an institution or individual entrusts another institution to manage an asset package, which is the asset management business. As for the initial state of this asset package, currency, stock, creditor's rights and non-performing assets determine the form of asset management.

As for the funds for private placement, the investment target, scope and charging standard are all stipulated in the contract, which are mixed. Better private equity funds are generally sunshine private equity, with a high investment threshold of 654.38+0 million. At present, the CSRC allows some private equity institutions to carry out public offerings, that is, they can also sell public offerings like Public Offering of Fund.