Briefly explain how you make money, without details, but if there are key figures, put them in. For example, if your plan is to open a chain store, then tell investors very briefly who your customers are, where they are, how much people are expected to flow, what is the competitive strategy of peers, how much growth rate is expected, how much money is needed, how long the operation cycle is, how many people are needed, what is the key to success, if there is a loan, how big it is, how long it will take to make ends meet, and how to withdraw from the plan.

Ordinary investors look at this first and then look at the details. Too much, impatient, just be concise and clear. Usually every point is in one sentence. Don't expand. The details are in the plan. Don't leave them out. People who often read reports can see at a glance what you have missed.