According to the characteristics of rural customers' demand for financial services, agricultural service stations adopt the service mode of combining door-to-door service of merchants with remote support of smart devices. On the one hand, agricultural service stations provide services such as small withdrawal, balance inquiry, cash remittance, transfer remittance and payment on behalf of individual customers by deploying bank card acceptance terminals at designated cooperative merchant service points in rural townships (towns). On the other hand, customers can also realize comprehensive financial services such as debit card inter-bank transfer, passbook and account book supplement, small foreign exchange settlement and sale of precious metal funds, cable TV payment for water, electricity and communication, personal smart account (including fund collection and smart deposit), debit card account balance inquiry, interest rate exchange rate inquiry and credit card service. Through BST equipment deployed at the service point. Effectively meet the differentiated financial service needs of rural customers.
Services radiate throughout rural areas.
Agricultural service stations are mainly located in remote rural areas far away from financial outlets, and can also be combined with the construction of central villages and communities, focusing on cooperation with seven common rural customers. First, a new rural business entity with outstanding main business, good management, strong driving ability and key support from financial institutions in the province; Second, telecom, mobile, power grid and other operator outlets, insurance business agents; Third, there are rural clinics, lottery stations, township restaurants, hotels, various convenience stores and small supermarkets with fixed business premises and good reputation; Fourth, merchants with standardized and stable operations, such as rural factories, supply and marketing cooperatives outlets, department stores, agricultural chain stores and sales points, feed wholesale stores, agricultural and sideline products wholesale stores, and farmhouses. Fifth, chain stores and gas stations set up in rural areas by tobacco companies, larger pharmaceutical companies and oil companies; Sixth, rural primary and secondary schools and township hospitals; Seventh, with the approval of the local regulatory authorities, select the village Committee or the agent elected by the village Committee as the service point. The seven modes of cooperation cover most rural areas, which is convenient for replication and promotion and effectively expands the scope of channel services.