Generally speaking, fund sales organizations sell fund products under the guidance of 4Ps marketing theory. The traditional 4Ps marketing theory means that the market demand will be affected by some marketing factors. In order to get more profits, enterprises need to effectively combine these marketing factors to meet the market demand. These elements can be summarized as product, price, place and promotion, referred to as 4Ps. The marketing mix strategy with 4Ps as the core includes product strategy, distribution strategy, promotion strategy and price strategy.