Current location - Trademark Inquiry Complete Network - Tian Tian Fund - What content should be included in the company brochure design?
What content should be included in the company brochure design?

Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) Answer: Brochure is a form of visual expression that attracts people's attention in a short time through its layout composition and obtains instant stimulation.

A good brochure design is the result of the joint efforts of planning and design. The planner must not only establish the tonality, style, theme and positioning of the brochure, but also must come up with a complete copy of the brochure, down to every 1P of text.

Content and illustrations, and work closely with designers on fonts, font sizes, tones, image sizes, etc.

Zhonghui Design's original brochure design brochure display content Company profile: The company profile should not be too long. Briefly introduce the company's basic information, development history, industry field, main business, and scale of the company, closely related to the information on the business license

Connected, and can be paired with a most representative picture of the company, so that readers can understand the general outline of the company in the shortest time.

Corporate culture: Corporate culture is accumulated through the continuous development of the company, including the company's core values, corporate slogan, etc. This part may seem virtual, but in fact it reflects whether the company is a small workshop or a big brand.

Main technology: This section only requires a macro introduction of a few highlight products and technologies of the company, because the company's brochure is to introduce the company, unlike product brochures, which can be accompanied by an overall picture of the product or on-site photos.

Infrastructure situation: For production-oriented enterprises, you can introduce the advantages of the enterprise's production, testing, logistics and other links to highlight the current status of the enterprise's formalization and scale.

Qualifications and honors: Appear with pictures, no need for too much text, and arrange them in order by level.

You must pay attention to the layout of the layout, which requires both a macro grasp and highlighting the outstanding points so that readers can see them clearly at a glance.

Team building: It embodies the people-oriented concept. Only by respecting talents and building a good office soft environment can we promote the development of the enterprise.

Introduction to partners: Having stable and big-brand partners can reflect the development level of the company.

Enterprise development strategic plan: A clear development strategic plan is a clear route for the continuous development of an enterprise.