In 2013, online retail companies have seized market share through price wars, and the online retail market pattern has gradually become clearer.

E-commerce giants such as Tmall, JD.com, and Suning.com occupy the majority of the B2C market.

So how does JD.com raise funds?

Next, I will explain JD.com’s financing process for everyone, hoping to help you.

JD.com’s financing process: $10 million in August 2007, $21 million from Today Capital in January 2009, $21 million from Today Capital, Bull Capital, Liang Botao Private Company, $1.5 billion in April 2011, 6 funds including Russia’s DST, Tiger Management, and Sequoia Capital

And personal financing: US$400 million in November 2012, Canadian Ontario Teachers’ Pension Fund, Tiger Fund, US$700 million in February 2013, Canadian Ontario Teachers’ Pension Fund and Kingdom Holdings Company, etc., US$214 million in March 2014, Tencent JD.com’s financing method debt financing is

An important method of corporate financing.

This method has lower operating risks and expected returns. Debt financing means that companies raise working capital or capital expenditures by initiating financing from individual or institutional investors.

Individual or institutional investors lend money, become the company's creditors, and obtain the company's commitment to repay principal and interest.

The financing decisions of enterprises must consider financing channels and financing costs. Therefore, a series of financing theories have been produced.

Views on JD.com’s financing. After many rounds of financing, development and operations, JD.com has finally become China’s largest comprehensive online retailer. From this, it is not difficult to see that corporate financing is very important to the development of its strategic goals and its operational strategy.

meaning.

There are two main practical significances of corporate financing today: (1) Solving the survival and development problems of enterprises.

Under the strong impact of the financial crisis, a considerable number of enterprises are facing the problem of corporate survival and development. Real-time financing not only solves the operational and development problems of enterprises, but also avoids the unemployment of a large number of employees, which is conducive to the re-emergence of enterprises.

(2) Solve the development problems of enterprises.

After an enterprise, especially a technology-based enterprise, completes its start-up, it reaches the stage of expansion and rapid development.

At this time, funding has become the biggest bottleneck for development.

Real-time financing undoubtedly gives the company wings to take off and is conducive to the development and growth of the company itself.

However, today's financing difficulties have also become a huge challenge for enterprises.

Especially in the face of the underdevelopment of my country's financing industry, financing difficulties are an urgent problem that newly established and developing enterprises need to solve.

(1) Reasons of the enterprise itself (1) Insufficient own capital of the enterprise.

(2) The enterprises themselves do not have enough understanding of financing products, and most enterprises still only use indirect financing methods. (3) The level of financial management is not high.

The business scale, organizational structure, financial system, and financial management of an enterprise have a great impact on the financing of the enterprise.

(2) Financial reasons (1) Imperfect guarantee institutions.

The lack of qualified collateral makes it more difficult for companies to obtain loans from banks.

(2) Financing channels are single, the securities market is imperfect, and the relevant markets are not yet mature.

(3) The credit guarantee service system has not yet been established, the credit rating system is imperfect, and the guarantee function is underdeveloped.

(3) Government reasons (1) Lack of support and guarantee from perfect laws and regulations (2) Imperfect credit guarantee system (3) The mortgage guarantee system still needs to be improved. Therefore, it is necessary to increase the management and improvement of the corporate financing industry so that

It is beneficial to the development of enterprises.

(1) Institutional reform and establishment of policy mechanisms conducive to corporate financing.

Enhance the pertinence, timeliness and effectiveness of loans to better support enterprise development.

(2) Reform the bank’s loan approval procedures.

Preventing risks and making corporate loans as convenient as possible (3) Actively carry out financial innovation and develop more financial service products.

(4) Further improve the credit guarantee system for small and medium-sized enterprises. In short, through the analysis of the reasons for corporate financing difficulties and the solutions to countermeasures, we realize that only through the joint efforts of banks, enterprises and governments can we continuously improve the relationship between banks and enterprises.

At the same time, we should build a fair, reasonable, honest and corporate financing system to fundamentally solve this problem.

Funds are the "blood" or "lubricant" necessary for the normal production and operation of an enterprise.

In the production activities of enterprises, funds and capital flow are needed all the time. The more sufficient funds and the faster the flow, the better the production and operation status of the enterprise.

Enterprises can raise funds to expand the enterprise, reorganize the enterprise, adjust the debt structure, alleviate financial difficulties, obtain leverage returns, etc.

Funds are the basic condition for enterprises to engage in production and business activities.