perspective of American printing industry
all over the world, all kinds of changes are taking place every day. In American printing plate-making operations, from the creative stage, through prepress operations to the final printing operations, they are undergoing great changes.
A new market in change
First of all, every move of customers is changing. Secondly, the requirement of personalization, that is, everyone will only consider choosing unique products that express their individuality, is getting higher and higher.
secondly, the customer's waiting degree has changed. As a result, the more you focus on a relatively small number of readers, the fewer copies you print. Nowadays, American customers, no matter how complicated the content is, are expecting to shorten the operation time.
Thirdly, customers keep demanding to reduce costs and improve quality.
influenced by the above trends, the American printing industry has seen new trends.
according to the industry's forecast for the commercial printing industry in the United States, the number of printing-related enterprises will gradually decrease, and by 25, there will be about 7, enterprises, but the turnover will increase. Companies with a business scale of less than $1 million now will hardly survive. In fact, there has been a merger boom in the printing industry in the United States. For example, AGT in the United States has carried out integration work, and they have acquired a company and acquired Debon Company.
in order to further shorten the operation time, reduce the cost and meet the requirements of customers, the American printing industry is increasingly adopting advanced printing technology. According to a survey conducted by the American Printing Technology Foundation, CTP has the greatest influence on the printing business of American printing companies, followed by digitization and remote proofreading, the third is On Demand printing, and then the format and working process of database. The influence of CTP is so great. The main point is that not only can many unnecessary jobs be eliminated, that is, all image formation, film development, manual typesetting and reverse exposure from film to plate can be omitted, but also the printing quality can be improved. On the whole, CTP provides special contents for certain specific readers, and also provides tailor-made business, so as to make the most efficient use of machines and strive for enough printing time, thus reducing the cost of customers, especially the reduction of paper consumption, while the quality of printed products has been greatly improved.
For printing enterprises, it is not only necessary to enhance their own strength. But also have a deep grasp of the market. According to the root list data, the printed materials that will increase in the American printing market are subpoenas, company profiles, mail orders, magazines, packaging, page-saving advertisements, etc. What will be reduced are brochures, business introductions, business forms, envelopes, product publications, etc. But there are also industries that are favored by the market. One of them is packaging printing. In the United States, packaging and printing is the most promising enterprise that will grow. In addition, the printing of variable information provides huge business opportunities, even billions of dollars, which provides good growth opportunities for printing companies that are still searching for new business opportunities.
source: an enterprise of China packaging procurement network, which acquired Debon Company.
in order to further shorten the operation time, reduce the cost and meet the requirements of customers, the American printing industry is increasingly adopting advanced printing technology. According to a survey conducted by the American Printing Technology Foundation, CTP has the greatest influence on the printing business of American printing companies, followed by digitization and remote proofreading, the third is On Demand printing, and then the format and working process of database. The influence of CTP is so great. The main point is that not only can many unnecessary jobs be eliminated, that is, all image formation, film development, manual typesetting and reverse exposure from film to plate can be omitted, but also the printing quality can be improved. On the whole, CTP provides special contents for certain specific readers, and also provides tailor-made business, so as to make the most efficient use of machines and strive for enough printing time, thus reducing the cost of customers, especially the reduction of paper consumption, while the quality of printed products has been greatly improved.
For printing enterprises, it is not only necessary to enhance their own strength. But also have a deep grasp of the market. According to the root list data, the printed materials that will increase in the American printing market are subpoenas, company profiles, mail orders, magazines, packaging, page-saving advertisements, etc. What will be reduced are brochures, business introductions, business forms, envelopes, product publications, etc. But there are also industries that are favored by the market. One of them is packaging printing. In the United States, packaging and printing is the most promising enterprise that will grow. In addition, the printing of variable information provides huge business opportunities, even billions of dollars, which provides good growth opportunities for printing companies that are still searching for new business opportunities.