The epidemic is merciless! During the Spring Festival this year, the whole automobile industry chain actively joined the "war epidemic". On the one hand, manufacturers have demonstrated their due responsibilities and responsibilities through various donations, such as special funds, cash, equipment, materials and services. On the other hand, back to the automobile market, a series of measures have been taken for dealers and consumers, which can be said that all concerns have been thought of. Today, the circle brother will take stock of what efforts have been made for dealers and consumers in the "war epidemic" of car companies?
reduce the burden on dealers and increase the prize
In p>219, the automobile market continued to be under pressure, and in 22, the pressure on manufacturers should not be underestimated. Affected by the "epidemic", many dealers delayed opening their doors. Even if some dealers ushered in the opening of the market, the passenger flow was still greatly affected. After all, most consumers chose to stay at home. But the performance appraisal at the beginning of the year is there. What should I do? Manufacturers chose to take the initiative to reduce the burden on dealers.
Volvo Cars has launched a number of dealer care policies, including not setting February sales targets, directly granting personnel subsidies to dealer employees, and providing special support for many business projects. Dongfeng yueda Kia made corresponding adjustments to its business policies in the first quarter, strengthened the incentives for advanced dealers and encouraged its partners. Beijing Hyundai canceled the assessment of the dealer's purchase completion rate in February, suspended the dealer's sales and after-sales assessment tasks in the first quarter, and adjusted the after-sales service VOC assessment.
faw Pentium launched six dealer protection policies, including "assessment and burden reduction", "business support" and "financing support". Haval has introduced the policy of "three deductions and three taxes" to dealers, including "three no assessments" that do not assess sales, purchase and promotion; Actively extend the repayment time of dealers, appropriately adjust the car purchase financial policy, provide more flexible repayment forms, set up special funds, and motivate front-line sales teams.
of course, it goes far beyond the above-mentioned automobile manufacturers. Through the introduction of this series of policies, on the one hand, they strengthened the ability of dealer partners to resist risks and reduced the operating pressure brought by the epidemic. On the other hand, by strengthening the incentives for dealers, the fighting spirit of partners is encouraged.
Online+offline services make concerted efforts
In view of the decrease in the number of visitors to the store, many manufacturers have introduced a combination of online and offline services to help consumers buy cars. On the online side, GAC Toyota customers can conduct car consultation, make an appointment for test drive, book car payment, loan approval, and maintenance appointment online; Starway provides online car-watching service. Through the online intelligent exhibition hall, you can watch and choose cars at home, and provide dedicated services of Starway consultants for one-on-one consulting services. Great Wall Motor strengthens dealers' online marketing ability, adjusts the sales model, and makes multi-dimensional attacks to meet consumers' demand for seeing cars and buying cars during the epidemic period.
interestingly, automobile manufacturers such as FAW Pentium and Tesla have also actively enriched online marketing service modes, such as using online live broadcast platform, carrying out live car-watching activities and promoting small videos, which have all played a better leading role.
offline, many automobile manufacturers have put forward measures such as reassuring exhibition halls, intimate test drive, worry-free car purchase and warm-hearted care to ensure the safety of offline consumers' car purchase. Such as regular daily disinfection of exhibition halls, frequent disinfection of exhibition cars and test cars, wearing masks by sales consultants, taking up jobs after health examination, preparing separate negotiation space for customers, maintenance and appointment for pick-up and delivery of cars, vehicle disinfection, 24-hour rescue and other services. In addition, in view of the fact that the vehicles with the first warranty expiration can not be maintained in the pit, automobile manufacturers also take the initiative to extend the maintenance period.
"Car One Circle" believes that major automobile brands put the interests of consumers and dealers in the first place in the face of "epidemic situation", and work hand in hand, which not only narrows the distance between manufacturers and customers, but also makes the relationship between manufacturers and merchants closer, thus achieving a win-win situation. When there is no storm, faithful wife. I believe that with the concerted efforts of everyone, the auto market will also usher in a new round of development.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.