JD.COM is a comprehensive online retailer in China and one of the most popular and influential e-commerce websites in the field of e-commerce in China. It sells tens of thousands of high-quality goods in 12 categories, including home appliances, digital communication, computers, household department stores, clothing, maternal and child, books, food and online travel.

JD.COM occupied 49% of the self-operated B2C market in China in 212, and continued to expand its advantages in the e-commerce market in China with its entire supply chain.

profit method

1. direct sales revenue? JD.COM directly buys goods from manufacturers and earns the price difference, while JD.COM sells products by himself, which is the biggest difference with Taobao.

2. Virtual store rental fee, store rent, product login fee and transaction fee.

3. Income from fund precipitation: The profit obtained by reinvesting with the fund precipitation generated by the time difference between receiving the payment from customers and paying the manufacturers.

4. Earn advertising fees by letting advertisements.

Extended information:

Brief introduction of JD.COM Mall platform

JD.COM has made frequent moves. After launching the "Jingdong Express" open logistics platform, it also launched supply chain financial services to provide loans to suppliers. Statistics show that JD.COM has entered as many as 16 fields, including the acquisition of third-party payment online banking, online digital music and application platforms, online games, online travel, medical e-commerce and so on. ?

is it risky to burn money to accelerate expansion?

since p>212, e-commerce companies have provoked several rounds of price wars. Frequent price wars have also aggravated JD.COM's losses. Some e-commerce people pointed out that at the current loss rate, JD.COM's cash flow will not last for one year, and JD.COM's competitors don't want to see JD.COM get new ammunition to continue the price war.

In November, news came out that JD.COM had completed financing of about $3 million to $4 million. Officials in JD.COM confirmed that investors included the Ontario Teachers' Retirement Fund and Tiger Fund, with a valuation of $7.25 billion, which was lower than the previous valuation.

with the addition of new ammunition, the shortage of capital chain in JD.COM has been alleviated in a short time, and the company has accelerated its expansion in the fields of logistics and finance. The company promotes financial financing and investment services to suppliers, including order financing, accounts receivable financing and collaborative investment. In order to improve the user experience, company valuation and master the transaction data, the company acquired the third-party payment company online banking.

Yesterday, Li Chengdong, an independent e-commerce analyst, said that whether it is for financing services or payment to maintain the relationship with suppliers, JD.COM's expansion of internet financial services is mainly to increase the competitiveness of its core e-commerce business, not to expand at will.

E-commerce is keen on one-stop shopping

According to the statistics of Lu Zhenwang, an e-commerce observer, JD.COM has entered as many as 16 fields, including Internet finance, third-party payment, online games, third-party distribution and other fields besides 3C, books, household appliances and daily necessities. JD.COM is moving towards full-format e-commerce. And Alibaba's Taobao department also involves more than ten fields.

Some analysts pointed out that in order to attract traffic, expand revenue sources and maximize the flow of e-commerce platform, JD.COM Mall has expanded its business in many fields, including network, online travel, online music platform and mobile application, and further strengthened its platform advantages.

after expanding physical products, JD.COM continues to expand virtual goods and other categories. On the one hand, the latter has lower construction cost and controllable risks, and can help JD.COM attract traffic and build a one-stop shopping platform.

JD.COM aims at express delivery "fat meat"

The Jingdong logistics system "Jingdong Express" is officially opened to third-party merchants. According to the data, Jingdong Express will provide five-hour pick-up service to the participating merchants, and open its logistics service system platform to facilitate merchants to monitor logistics information.

In this regard, Li Chengdong said, "Logistics distribution is one of the core competitiveness of e-commerce enterprises, and it is also an experience that consumers can directly feel. The large-scale construction of logistics system in JD.COM has also forced other competitors such as Yi Xun and Suning.cn to follow up."

relevant people believe that a series of expansion actions show that JD.COM hopes to expand new revenue sources and realize the high traffic of its e-commerce platform. On the other hand, it will attract traffic and increase transaction volume by building a one-stop shopping platform, which will pave the way for listing in the future.

Baidu encyclopedia-JD.COM shopping mall