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What does the channel manager of a fund company do?
Communication and service, and then realize product sales.

As the terminal of fund product sales, the channel manager sells the molded products to ordinary investors all over the country through the agent bank channels (and brokers). Go to the head office, provincial branches and municipal branches; From secondary branches, primary branches and secondary outlets, the surface work is to sell funds, but the core content is publicity: from the sales and follow-up operation of fund products, to the establishment and promotion of corporate brands, and then to the popularization of buyers' own investment ideas, it is passed on to the general public through the financial managers of various bank outlets across the country.

Extended data

operating duty

1, responsible for the development, maintenance and service of agency channels (banks, brokers, etc.). ), including visiting the person in charge of the channel, providing investment advice and market consultation for the channel, supporting various marketing activities of the channel, and training the channel account manager;

2, around the company's overall marketing plan, responsible for making sales plans, and specific implementation;

3. Understand the demand of consignment channels, and maintain and maintain a good relationship with consignment channels;

4. According to the company's product sales plan, promote the daily sales of existing products and provide information services;

5. Be responsible for market research, analysis and communication of target customers.