First of all, we must know the customer's risk tolerance. The risk tolerance of the fund is: stock type >; Allocation > bond type > capital preservation type > currency. We know the risk tolerance of customers, so we can recommend suitable funds to customers. When recommending funds, we also need to pay attention to the following indicators:
1, fund manager background, the success rate of funds with star fund managers as the key link is higher.
2. Past performance of other funds of the fund company. It may be a coincidence that a fund performs well. The excellent performance of each of its funds shows that the management level of fund companies is high.
3. The fund's investment objectives and strategies can spread risks, and try not to recommend fund companies with similar investment styles to customers for investment.
4, the level of the rate, in the continuous marketing, you can choose the fund in the promotion period to invest, reducing the transaction cost of customers.
5. The principle of fund income distribution. In pursuit of stable income, you can choose a fund that pays dividends frequently, pursue higher income, and choose a fund that pays dividends rarely.
6. Unpredictable changes. For example, at present, the IPO of new shares is officially released, and the "cash cow" can subscribe for new shares with 20% of the funds, and the future rate of return may be greatly improved. It can be recommended in funds with good liquidity.