It is difficult for most financial managers to find customers, sell products and complete sales tasks. In addition to maintaining customers, there are many tasks and indicators such as product sales, and the pressure of financial managers can be imagined. But the root cause of this problem, in addition to the above objective reasons, is the wealth management manager himself aware of whether the customers he has found are suitable, whether he has enough understanding of his products and the current market situation, and whether our wealth management manager can give a positive answer?

Therefore, we suggest that when recommending products to users, financial managers should first understand users, understand products and pay attention to market trends, and then recommend suitable products to users according to user needs and current market environment.

Understand users

How many customers are there in your customer system? How many such customers do you keep in touch with every month? How much do you know about the risk tolerance and actual needs of each customer? When asking these questions, most financial managers can only give a vague answer.

It is understood that there is no upper limit on the number of customers in the current customer management system of outlets. There are thousands of users in the customer management system of most wealth management managers, but only dozens of customers are really familiar with them. And these dozens of so-called familiar customers are not really familiar, but relative to those users in the system, financial managers contact these dozens of customers more frequently. When you have financial management, fund and other product tasks, your choice can only be locked in these dozens of people, and the difficulty is obvious.

When we talk about understanding users, we mean really understanding users' family situation, hobbies, financial needs and other specific aspects, so that your customers will continue to increase.

Understand the product

"To be a professional", since your position is a financial manager, you should have a good understanding of users and products. As a financial manager, if you don't know enough about the products you need to recommend, even if you know enough about customers, you can't match the right products according to customers' needs. Over time, the original product recommendation opportunity was slowly lost.

If you want users to buy your products, we suggest that the wealth management manager should keep in-depth understanding and familiarity with the functions and characteristics of the products, and keep an attitude of continuous learning, keep abreast of the latest trends of new products and products, and recommend the most suitable products for users in combination with their risk tolerance. Only by deeply understanding the products can we really recommend the most suitable products for users.

Pay attention to market dynamics

Financial managers face many and miscellaneous people every day, including some high-net-worth users, who have certain capital and pay attention to industry and market trends. If our financial managers don't pay enough attention to the market, they will inevitably put themselves in an awkward position when communicating with these users, thus affecting the maintenance of users.

Therefore, as a financial manager, you should spend some time paying attention to market trends and hot spots to avoid the dilemma of being speechless when communicating with users. Only in this way can you establish your professionalism and good image in front of users and really do a good job in financial management.

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