[2] 2006 to 2007 Nanxi Dried Tofu Industry Development Plan (China’s No. 1 Dried Tofu Brand)
p>[3] 2012 to 2013 Bamboo Leaf Green Tea Brand Promotion (China’s No. 1 Tea Brand)
[4] 2012 to 2013 Groom Liquor Brand Promotion (China’s No. 1 Flavor Liquor Brand)
[5] 2009 to 2010 Yibin City Luolong Industrial Park Development Strategic Planning (National Industrial Park)
[6] 2012 to 2013 Zigong City High-tech Zone Brand Culture Development Plan ( National High-tech Zone) [1] 2014.01 to 2017.12 National Natural Science Foundation of China (Key Project Sub-project), (Research on Pricing Model of Goods and Services in the Network Environment)
[2] 2014.01 to 2017.12 National Natural Science Foundation of China Fund (General Project), (Research on Brand Equity Assessment Model Based on Relationship Driving Forces)
[3] 2011.01 to 2012.12 National Natural Science Foundation of China (General Project) (Original Model for Remediation Timing and Strategy Matching) Research)
[4] 2013, New Century Excellent Talents Support Plan of the Ministry of Education. [1] The Impact of Social Capital on Information Exchange and Well-Being in Virtual Communities, Journal of Global Information Technology Management. (SSCI), 2012.
[2] The over-categorization effect: How the number of categorizations influences shoppers' perceptions of variety and satisfaction: Journal of Business Research, (SSCI), 2015
[3] What makes consumers believe: the impacts of priming and sequential service experiences on consumer emotions and willingness to pay: Journal of services marketing, (SSCI), 2015
[4] Partial privatization and firm performance: evidence from China's state-owned enterprises: Int.J.of Internet and Enterprise Management, (EI) 2013
[5] Social Network Analysis of Data Collection and Key Factor Identification of Stressors of Victims ,Journal of Computational Information Systems (EI), 2011,7(5), 1680-1691.
[6] The Impact of E-commerce Platform Operators!ˉBusiness Ethics Reduction upon the Transmutation of Consumers' Bran Trust.Journal of Computational Information Systems (EI), 2010, 6(4), 1203-1211.
[7] An Empirical Study on Customer Win-Back Management Based on E-Commerce Price Promotion, Journal of Computational Information Systems (EI), 2009, 5(2), 549-557.
[8] Tax avoidance and firm value: evidence from China, Nankai Management Review (English version), 2014 (1).