Chen Qizong, whose ancestral home is Taishan, Guangdong Province, is the current chairman of Hang Lung Group, one of the few big consortia in Hong Kong. This young boss is the successor of his father's business.

After successful investment in mainland China, Chen Qizong did not devote himself to domestic charity like other rich people. Instead, he made a high-profile donation to the United States and later joined the United States. This move is really intriguing.

Chen Qizong's father, Chen Zengxi, was born in a wealthy family. Before the war, he studied in Japan to study civil engineering. He made a living by working in 195s, and was in charge of foreign exchange, building mortgage and loan business in Wing Lung Bank Group.

in the late 195s, he started his own business and managed a small amount of real estate, with his brother Chen Zengtao assisting in the work.

In 196, Chen Zengxi established Hang Lung Co., Ltd., which was officially listed for real estate business.

when hang lung company was born, the 196s was the time when Hong Kong's economy took off. The real estate industry was booming and its business was booming.

Chen Zengxi died in 1986, when Chen Qizong was still young and had just gone to the University of Southern California to study, so the business of Hang Lung Co., Ltd. was temporarily managed by Chen Zengtao.

It was not until Chen Qizong finished his studies in the United States and obtained a master's degree in business administration that he returned to Hong Kong to take over as chairman of Hang Lung Company and formally took over his father's business.

Chen Qizong is a young man with knowledge, strategy and courage.

after he took over, he made a comprehensive study on the past, present and future business development of the whole company, at the same time, he also made a comprehensive analysis and study on the present situation and future trend of Hong Kong economy, and made a thorough and detailed discussion on the whole world situation, and then determined his own business strategy on this basis.

Chen Qizong deeply realized that the basis of business decision-making is to know yourself and yourself. Know yourself and know yourself in different categories and under different conditions. The specific objects and contents of "Bi" and "Ji" are different.

as far as business management is concerned, when making a business plan, the enterprise is the main body, and the external environment is the object.

in the process of competing with competitors, I am "self" and "other" after the competition.

when dealing with crowd relations, the manager himself is the main body, and the superiors, subordinates and peers are all objects. At this time, "self" is me, while "other" is others making business plans, setting business objectives and arranging production plans.

To understand "Bi" and "Ji", we should distinguish the specific objects and contents of different categories and conditions.

in the process of decision-making, we should first convert the known "there" and "yourself" into measurable numbers as much as possible, and then analyze and compare all kinds of numbers, which is more accurate. This is also a common method of calculating and using the plan in Sun Zi.

Sun Zi Xing Pian pointed out: "The Art of War: One-day measure, two-day measure, three-day count, four-day weigh and five-day victory; The degree of birth, the amount of birth, the number of births, the number of births, and the victory. "

in business decision-making, all kinds of policies that affect the competition of enterprises can generally be converted into several measurable numbers.

Even some special conceptual and psychological elements have specific terms and corresponding standards for decision makers to weigh and compare.

Chen Qizong's treatment of enterprises is just like the arrangement of troops on the battlefield, which is the only way for him to succeed in a short time.

from listing to 199, the development of Hang Lung's business tended to be "conservative", and Chen Zengxi adopted a steady and steady strategy, focusing on renting properties.

he doesn't like loans. He has money to do it, but he doesn't do it without money, seeking stability and security. Compared with the emerging real estate developers at that time, it seems to be in a "sleep state".

In January 1991, Chen Qizong became the chairman of Hengjiang Group, and adopted a series of adjustment measures to awaken the sleeping lion of Henglong who had slept for 2 years. Now, besides Henglong Co., Ltd., it also includes Amoy Management Co., Ltd. and Grand Hotel Group.

Henglong Group is full of vigor and vitality. In the past, Henglong was "waiting for the opportunity", but now Henglong is "taking the initiative".

Chen Qizong's strategic thinking of overall control is just like the next chess game. Every time he moves a chess piece, he should consider the trend of the second step, the third step and even the whole chess game, and how the opponent will move because of it. Therefore, his business decisions are linked, and the overall situation supports, connects and echoes each other.

In 1992, the real estate in Hong Kong continued to rise for a long time, showing a temporary low.

Encouraged by Deng Xiaoping's speech on his southern tour, the economy has risen rapidly and the real estate industry has flourished. Many Hong Kong businessmen have shifted their real estate investment targets to the mainland, which has also had a certain impact on Hong Kong's real estate industry.

At this time, Chen Qizong did exactly the opposite, and vigorously increased land reserves and acquired investment properties in Hong Kong. In this way, the strength of Amoy, which is mainly engaged in property investment under the Hang Lung Group, has greatly increased.

by March 1994, its market value was $32.2 billion, exceeding the holding company's $2.36 billion. In addition, Amoy's market value ranks first among the constituents of the Hang Seng Index.

In the overall chess game of the Operation Hang Lung Group, Chen Qizong started to invest in the real estate industry across the Luohu River from Hongkong to the Mainland in 1992. And the investment in mainland real estate is chosen in a new hot spot-Shanghai.

He first participated in the investment in the development of properties in Hongkou District and Xujiahui District of Shanghai, and at the end of 1993, he bought 3 hectares of land east of Portman Shangri-La Hotel in Jing 'an District of Shanghai. During the four years under the auspices of Chen Qizong, the business of Hang Lung Group has been flourishing.

The cover of the 1993 annual report of Hong Kong Hang Lung Group is displayed with a photo of China chess game.

It is not difficult to see that this cover reflects the management strategy of the boss of Hang Lung Group, which is to make a comprehensive plan, make careful arrangements and be decisive.

the only constant in the world is change, and it is not wrong for enterprises to be good at coping with emergencies.

But one of Chen Qizong's characteristics is that he doesn't like "establishing Chang Zhi", but prefers "always determined". He has a first-class sense of smell in grasping the opportunity to make money, and he let himself go at the beginning.

Another thing Chen Qizong did after he took office was to introduce "Henglong" to the mainland of China. Up to now, Hang Lung's investment in the Mainland has reached several billion yuan.

its investment is concentrated in Shanghai, and there are three projects: the first project is that "hang lung plaza" is located in Nanjing West Road, Jing 'an District, covering an area of 31,1 square meters, and will be built into a comprehensive property for business and office buildings, with a total investment of more than 5 million US dollars, and Henglong holds 8% of the shares.

The second project is the "Ganghui Plaza" in Xujiahui, Shanghai, which covers an area of 5,7 square meters and is a city center integrating shopping, entertainment, office, residence and leisure.

Hang Lung, with a total investment of over 5 million US dollars, is the largest shareholder, accounting for 42% of the shares. The third project is that siping road "Hengcheng Garden" will build two 22-storey residential buildings, and the two-storey commercial platform, Henglong, holds 7% equity.

Chen Qizong has also established Morningstar/Xinghui Group, which has made more than 5 investments in 16 countries in Europe, America and Asia. Headquartered in Shanghai in China, Morningstar has made about 1 industrial investments in the Yangtze River Delta.

the investment is in billions of dollars, including Suzhou Zixing Paper Co., Ltd., the largest coated paper factory in China, Shanghai Hangxing Group, Shanghai Guandaer Steel Structure Co., Ltd., Jiangsu Tian Mu Fire Equipment Wood Industry Co., Ltd. in Yixing, etc.

Its sister institution, Xinghui, is engaged in financial business, including market operation fund management and consulting services. The offices are located in Hongkong, Peking, Taibei, new york, Boston and Chicago.

Chen Qizong takes an active part in various social activities. He serves as a director of the Hong Kong Securities and Futures Commission, a number of university directors, a number of European and American listed companies, and a number of international think tanks. He is also the chairman of the Hong Kong branch of the Asia Society.

in 214, the Chen family charity foundation "Morningside Foundation" donated 35 million US dollars to Harvard University to support the development of Harvard University's School of Public Health. This is the largest single donation that Harvard University has received since its founding 378 years ago.

Subsequently, Chen Qizong promised to donate $2 million to his alma mater, the University of Southern California, as a long-term development fund for the functional science and functional therapy department of the school. Such a huge amount of handwriting greatly inspired people.

This high-profile donation is undoubtedly a glorious event. For this reason, Harvard University decided to rename the college Harvard Chen Zengxigong Health College.

When it comes to the purpose of this donation, Chen Qizong did not shy away: "My late father firmly hoped that education would flourish, and he hoped that his name would be linked with Harvard University, the world's top research institution, by virtue of this cause."

After the news of the donation came out, some people questioned why Chen Qizong, as a China native, donated hundreds of millions of dollars to American universities, but ignored the domestic education.

This is a mistake. In fact, Morningstar Foundation has continuously donated scholarships to five key universities in China, including Tsinghua and Peking University, but Chen Qizong's donation in China may not even be a fraction of that in the United States.

He once said: Giving back to the society is not the same as just referring to money. The more money some Hong Kong entrepreneurs donate, the less respected they are.

Many entrepreneurs have no self-cultivation and no sense of giving back to the society. The act of donating money is not from the heart, but forced by the social environment and they have to donate money.

However, I don't know if it is for the sake of avoiding people's talk, Morningstar Foundation has persisted in funding, protecting and restoring China's historic cultural sites for many years, including Jianfu Palace, the most famous of the Forbidden City, which later triggered a series of topics.

Jianfu Palace, located in the northwest corner of the Forbidden City, is the only reconstruction project approved by the State Council.

Chen Qizong's China Cultural Relics Protection Foundation signed a cooperation agreement with the Palace Museum, and the Foundation was solely responsible for the restoration funds and management matters, and returned them to the country after the restoration.

Some people wonder why these rich people are so kind, because they have always been unprofitable.

Then it was revealed on the Internet that Jianfu Palace had become a private club exclusive to the world's top billionaires. Perhaps this was the real purpose of Chen Qizong.

However, Chen Qizong also defended this matter. He said that the construction team changed the Forbidden City into a five-star hotel decoration without her consent. Of course, he didn't agree. There are many five-star hotels under his name all over the world. How can it be rare for the Forbidden City?

As early as 21, the White Paper on Private Wealth in China published by Forbes showed that 27% of China's high-net-worth individuals had overseas status, and more than half of them bought a lot of real estate as a wealth carrier. One of the most striking is Chen Qizong.

"Donating money in the United States is glorifying ancestors, and donating money at home is asking for trouble." From this sentence, we have clearly recognized Chen Qizong's attitude, which is unexpected when he joins the United States.

At present, the rich people in the society have the best conditions for various immigration methods. For these people with strong economic strength, immigration is no longer a matter of flaunting their identity, but a pursuit of life.

According to statistics, nearly 4% of the billionaires have emigrated overseas, which undoubtedly caused an uproar. A large number of people in the society despised and despised those who forgot their ancestors, thinking that "a son doesn't think his mother is ugly, and a dog doesn't think his family is poor". Coupled with the deep social class gap, these symbols are even more disrespectful.

However, some people defend these rich people, and it is understandable to yearn for a better living environment and educational resources abroad. After all, these are undoubtedly places that we lack or do poorly at present, and we can't blame those who have the conditions to leave.

Their actions have nothing to do with patriotism, but they have doubts about the progress of domestic economic development, and they don't have enough time and patience to wait for a better development environment, so they emigrate to seek new development opportunities.

these arguments may have been credible a few years ago, but the international situation in the last two years shows that almost no country can compare with us in terms of national strength and economic strategy. Are the rich with such potential for development still disdainful?

Maybe we have different opinions because of different locations. We can't understand the thoughts of the rich, and we have no position to stop them from joining foreigners.

However, Chen Qizong's practice of making a net profit of hundreds of billions of yuan on the mainland and then turning around and abandoning it is really unacceptable.

For Chen Qizong, the development of Henglong Real Estate depends on the foresight of his predecessors and himself, and the hundreds of billions of yuan he earned in the mainland depends on the excellent vision of enterprises, but he did not see that the current success is actually based on domestic policy tolerance and people's compromise.

Chen Qizong's investment in Harvard has undoubtedly brought great honor to his family, and he is willing to spend even more money.

but how many Chinese people have worked hard all their lives, but he doesn't care, which is undoubtedly a chilling thing.

Only when entrepreneurs have feelings, hearts and hearts to give back to the society, can the society get a group of respectable entrepreneurs, and the future of the country and the market can be well guaranteed.