In order to better publicize the first national standard "Guidelines for Brand Evaluation and Corporate Culture Construction of Commercial Enterprises" issued and implemented by the General Administration of Quality Supervision, Inspection and Quarantine in China, China Business Federation, China Productivity Society and China Consumer Protection Foundation decided to jointly launch the "National Forum on Brand Evaluation and Corporate Culture Construction of Commercial Enterprises". The organizing committee of the national enterprise brand evaluation activity and enterprise culture construction forum is composed of the main organizer, and the evaluation activity office is responsible for daily affairs. Carry out the evaluation and certification of national enterprise brands and commercial brands.

Organizer: China Consumer Protection Foundation of China Productivity Society of China Business Federation

Organizer: Manager of Organizing Committee of National Enterprise Brand Evaluation Activities and Corporate Culture Construction Forum of Retail Suppliers Professional Committee of China Business Federation Daily, Commodity and Quality Weekly

Meeting Organizer: Beijing Wuzhou Creative Marketing Planning Co., Ltd.

Leading member of Organizing Committee:

Chair: Zhang Zhigang (China President of Commercial Federation)

Bu Zhengfa (President of China Light Industry Federation)

Wang Maolin (President of China Productivity Society)

Executive Deputy Director: Jiang Ming (Vice President and Secretary General of China Commercial Federation)

Zhai Ligong (former Chairman of Supervisory Committee of State-owned Assets Supervision and Administration Commission)

Hou Guiliang (President of China Consumer Protection Foundation)

Deputy Director: Sheng-Chang Chen (Vice President of China Productivity Society)

Tan Xinzheng (Deputy Director of Retail Suppliers Professional Committee of China Business Federation)

Secretary-General: Tan Xinzheng (concurrently) Deputy Secretary-General: Long Liangxian, Liu Feng, etc.