1. Attaching great importance to the development of small and micro cultural enterprises (1) Supporting the development of small and micro cultural enterprises is a specific task in the strategic deployment of comprehensively deepening the reform. It is an important measure to achieve the strategic goal of the cultural industry becoming a pillar industry of the national economy and to promote the development of small and micro cultural enterprises.

An important part of the strategic mission of corporate healthy development.

The small and micro cultural enterprises supported by this opinion refer to the performing arts industry, entertainment industry, animation industry, game industry, cultural tourism industry, art industry, arts and crafts industry, cultural exhibition industry, creative design industry, Internet culture industry, and digital cultural services

Small and micro enterprises that comply with the "Classification Standards for Small and Medium-Sized Enterprises" (Ministry of Industry and Information Technology Enterprise [2011] No. 300) among industries such as industries and enterprises engaged in the productive protection of intangible cultural heritage.

It is necessary to fully understand the importance of developing small and micro cultural enterprises, actively create a good environment that is conducive to improving the innovation capabilities of small and micro cultural enterprises, expand the scale of development, and promote the sustainable development of enterprises, further liberate cultural productivity, and stimulate the cultural creative vitality of the whole society.

2. Enhance innovation and development capabilities (2) Cultivate enterprise development advantages.

Guide small and micro cultural enterprises to be oriented to meet the people's multi-level and diverse cultural needs, driven by creativity and innovation, to follow the path of "specialization, precision, specialness, and innovation" and to cooperate with large enterprises to support development, and to carry out characteristic operations and innovative products.

Features and services, improved originality level and technological content form competitive advantages.

Formulate and implement supporting measures to implement the national policy on promoting the integrated development of cultural creativity and design services and related industries, and support small and micro cultural enterprises to expand and develop industries such as equipment manufacturing, consumer goods industry, construction industry, information industry, tourism, sports and specialty agriculture.

space for integrated development.

(3) Stimulate corporate innovation consciousness.

Encourage small and micro cultural enterprises to grasp the development trend of the combination of traditional culture and modern elements, the integration of culture and technology, and give birth to new technologies, new processes, new products, and new services.

Accelerate the cultivation of factor markets such as property rights, copyrights, technology, and information to create conditions for enterprises to improve the transformation and market-oriented application of cultural and creative achievements.

Strengthen the construction of cultural brands and promote the development of small and micro cultural enterprises in the direction of specialization and branding.

Strengthen the publicity and training of intellectual property protection laws, regulations and typical cases, enhance the awareness of intellectual property protection of small and micro cultural enterprises, and improve the level of intellectual property protection and application.

(4) Improve the level of operation and management.

Through business training, establishing models, summarizing models, and promoting experience, we help and guide small and micro cultural enterprises to establish management systems that are consistent with their development stages and development goals, innovate management methods, improve information management levels, and enhance enterprise development vitality.

Encourage small and micro cultural enterprises to use e-commerce, third-party payment platforms, etc. to expand their business areas, reduce business operating costs, and improve resource utilization efficiency.

Promote the standardization construction of the cultural industry, formulate and promote a number of cultural products, services, management and other standards, and support small and micro cultural enterprises to improve their management levels.

Support entrepreneurial service agencies and management consulting agencies to provide management consulting services to small and micro cultural enterprises.

3. Create a good development environment (5) Optimize the cultural market environment.

We will implement policies that encourage and guide private capital to enter the cultural field, and encourage social capital to invest and establish small and micro cultural enterprises.

Simplify and reduce the administrative approval items in the cultural market, and do a good job in the implementation of canceled and decentralized administrative approval projects.

Further improve the cultural market administrative approval information disclosure system, and continuously improve the efficiency of administrative approval and the convenience of querying and handling cultural market administrative approval matters.

Establish and improve the cultural market credit system, improve the punishment for breach of trust and the incentive mechanism for trustworthiness, and guide small and micro cultural enterprises to operate with honesty, self-discipline, trustworthiness, and mutual trust.

Improve the 12318 cultural market reporting system, unblock rights protection and complaint channels, severely crack down on various illegal and illegal business activities, and effectively protect the legitimate rights and interests of small and micro cultural enterprises.

(6) Promote the construction of entrepreneurial carriers.

Guide existing cultural industry parks and bases to innovate operation and management models, improve the level of serving the development of small and micro cultural enterprises, and regard service effectiveness as an important condition for identifying national-level cultural industry demonstration parks and experimental parks.

Support the rational use of idle factories, sites and abandoned industrial facilities, and transform them into entrepreneurial bases for small and micro cultural enterprises with strong entrepreneurial guidance service functions, standardized operations and outstanding performance.

Strengthen the regulation and guidance of characteristic cultural industry clusters formed by the spontaneous agglomeration of small and micro cultural enterprises, improve infrastructure construction, provide corresponding supporting services, and improve the environment for enterprise agglomeration and development.

Encourage the development of emerging entrepreneurial carriers such as Internet entrepreneurial platforms and trading platforms, and expand Internet entrepreneurial development channels for small and micro cultural enterprises.

Implement the "Growth-type Small and Micro Cultural Enterprise Support Plan" to cultivate a group of small and micro cultural enterprises with development potential and small and micro cultural enterprise entrepreneurial development carriers with significant incubation effects.

(7) Accelerate the pace of talent cultivation.

Incorporate the training of small and micro cultural enterprises into the support scope of the "National Small and Medium Enterprises Galaxy Training Project" to strengthen the cultivation of the management capabilities of small and micro cultural enterprises.

Encourage colleges and universities, vocational schools, industry associations, small and micro cultural enterprise entrepreneurial carriers and social education service institutions to carry out targeted knowledge education and skills training for small and micro cultural enterprise operators and entrepreneurs.

Promote the construction of online classrooms, innovate talent training models, and continuously expand the coverage of training for small and micro cultural enterprises.