Their goal is to become an important innovation engine in the world and work with Chinese society to build a sustainable mobility future. On March 20, although the 2020 Porsche Annual Press Conference in Stuttgart was changed to online due to the global new crown pneumonia

, but it did not affect the mood of Oliver Blume, chairman of Porsche's global executive board: "Our new car delivery volume hit a new high in 2019." Porsche's global new car delivery volume reached 280,800 units, a year-on-year increase of 10%; in Germany

In the entire European market, Porsche achieved the strongest growth, with 31,618 new car deliveries in Germany and 88,975 vehicles in the European market, both achieving sales growth of 15%; in the United States, new car deliveries were 61,568 units, a year-on-year increase of 8%.

“In 2019, we set new records in terms of operating income and sales profit (before special expenses).” Lutz Meschke, Vice Chairman and Member of the Executive Board of Porsche AG and responsible for Finance and Information Technology

express.

In 2019, Porsche's operating income reached 28.5 billion euros, a year-on-year increase of 11%; sales profit (before special expenses) reached 4.4 billion euros, a year-on-year increase of 3%; return on sales (before special expenses) was 15.4% and 21.2%

ROI.

There is no doubt that Porsche has achieved another great victory.

A story that is more eye-catching than performance is that some time ago, Microsoft co-founder Bill Gates said that he sold a Porsche Taycan after praising Tesla's contribution to the development of electric vehicles, causing heated discussions on the Internet and e-commerce.

Ron Musk's response.

As a long-term fan of Porsche, it is not surprising that Gates still chose Porsche products when he bought an electric car for the first time. So what is the charm of Porsche's first electric car?

Everyone will be able to find out after the Taycan is delivered in China soon.

A week ago, Dr.-Ing?Jens?Puttfarcken, President and CEO of Porsche China for nearly two years, also announced the performance of Porsche China in 2019 through an online live broadcast and announced that

reported the delivery of Taycan in China at the end of April.

He said: "This sudden new coronavirus epidemic has brought serious challenges to China and the world, which has also prompted us to adopt a variety of innovative ways to communicate with consumers and the public, using the form of online live broadcast to release annual company results

It’s an attempt.” In 2019, Porsche China delivered 86,752 new cars, a year-on-year increase of 8%, accounting for 31% of Porsche’s global sales, becoming the largest single market for Porsche in the world for the fifth consecutive year.

In addition, Porsche China's financial services, second-hand cars, optional accessories and other businesses are also making steady progress.

During the COVID-19 epidemic in China in early 2020, Porsche China actively fulfilled its corporate social responsibility and donated RMB 5 million to provide humanitarian assistance to front-line medical staff, volunteers and their families.

According to Xiao Da, Chief Operating Officer of Porsche China, Porsche China has canceled the dealer performance assessment in the first quarter, effectively reducing the pressure on dealer channels; currently, 95% of dealers’ accessories, logistics and other hidden dangers have been greatly alleviated, ensuring after-sales business

and the introduction of digital solutions further helps dealers improve their sales processes and enhance their transaction service experience.

During the epidemic, Porsche China also used a variety of innovative online methods to communicate with consumers to ensure the safety and health of customers, dealers and employees.

Yan Boyu said that Porsche continued its good development trend in January 2020, but unfortunately during the Chinese Spring Festival, affected by the outbreak of the new coronavirus pneumonia, Porsche China fell by 60% year-on-year in February.

March and April will be better than February, and we hope that as the epidemic is further controlled, we can gradually return to normal.

In recent years, China has developed rapidly in new energy vehicles, intelligent network and other technological fields, and has become the world's largest new energy vehicle market.

As a manufacturer of super luxury sports cars, Porsche is also advancing with the times and undergoing digital, electrification and interconnection transformation. In the future, Porsche China will put innovation first and accelerate the pace of transformation.

Setting the benchmark for sports cars in the electric era The automobile industry is undergoing major changes. The wave of electrification has swept into every corner of the automobile industry. No matter it is a low-end brand, a mid-to-high-end brand, a luxury brand, or even a super-luxury brand, no one can stay away from it.

.

Porsche is transforming from a luxury sports car manufacturer to a luxury sports travel service provider.

Among them, areas such as electric vehicles, digitalization and interconnection will play a key role.

Porsche will continue to expand its product supply in the field of electric vehicles: the next model to be launched will be the Taycan Cross Turismo, the first derivative model of the Taycan; the new generation of compact SUV Macan will also be electrified and become

Porsche’s second pure electric car series.