The purchase behavior of consumer fund products has certain laws and characteristics. Specifically, the characteristics of consumer fund product purchase behavior include:

1, the ability to evaluate the market situation and fund managers.

2. Personal risk preference and income expectation.

3. Personal financial knowledge and investment experience.

4. The purpose and time of investment.

5. Market expectation and risk preference. Fund companies need to understand and analyze consumers' needs and behavior characteristics in order to develop and launch fund products that are more in line with market demand and provide personalized financial management and services.