Vitasoy is a brand in China and Hongkong. Vitasoy belongs to the brand of Vitasoy International Group Co., Ltd., which was established in 1940. It includes brands such as juice, milk, tea drinks, soft drinks, distilled water and tofu. Vitasoy was developed by its founder, Dr. Luo Guixiang. Dr Luo Guixiang hopes to provide a cheap and protein-rich drink for ordinary families in Hong Kong as a substitute for more expensive milk. Known as "the cow of China", soybean is rich in protein, and its price is low. Luo thought that soy milk made from soybeans could replace milk, so he developed vitasoy milk.

Brand history

Vitasoy went on sale on April 3rd, 1940. The first Vitasoy factory is located in great george street, Causeway Bay, Hong Kong Island. Only six bottles of soybean milk were sold on the first day, and the price was 60 Hong Kong dollars.

In the early days, Vitasoy was delivered to your door by a shop assistant on a bicycle. In addition, the early Vitasoy was not disinfected and needed to be drunk on the same day, otherwise it would go bad, so it was not welcomed by consumers. Before the war, about 65,438+0,000 bottles were sold every day.

During the Japanese occupation, the Vitasoy factory was shut down, and Hong Kong resumed production when the light returned, and moved to Huangzhukeng, Aberdeen on 1950. In addition to daily distribution, Vitasoy is also sold through retailer distribution. Since 1953, Vitasome milk has been sterilized at high temperature, so it does not need to be refrigerated, and its sales volume began to increase greatly, reaching 65438 per year in the mid-1950s.