● It can be divided into product operation, user operation, content operation, new media operation, activity operation, community operation, data operation, etc. ● It can be divided into innovation, activation, retention, transformation and fission according to responsibilities; On the whole, operation refers to the dynamic management of objectives.

2. How do you know Racine?

A. Information flow delivery, such as Baidu WeChat Weibo Tik Tok Aauto's faster headlines today;

B.KOL advertisement, a person or fan who has the right to speak in the vertical field;

C. New media operation, establishing media matrix on appropriate platforms, such as WeChat official account, Weibo, Zhihu, Tik Tok, Aauto Quicker, and Billie Billie Headlines.

D. Offline, including billboards, vehicle advertisements, radio and television advertisements, magazines and newspapers, etc ... E. Offline independent promotion of products;

F. Business BD, cooperation with other companies.

3. How to effectively activate users?

First, determine which users are your high-quality users, find them in the data, see what similarities their behaviors are, test the possible activation behaviors respectively, then screen out the most effective activation behaviors, and finally implement the most effective activation behaviors for all new users.

4. How to improve the product retention rate?

It can be answered from the definition and function of retention, the reasons for user churn, and the methods and steps to improve retention rate. In concrete implementation, the first step is to capture the retained data, then calculate the retention rate and iterate the operation strategy, and then carry out ABtest to capture and analyze the data, and iterate the operation strategy according to the data to improve the retention rate.

5. How to improve the conversion rate of products?

It can be answered from three aspects: product pricing, profit promotion and sales promotion. First of all, there are many pricing methods, such as differential pricing, low price strategy, high-end pricing strategy, luxury pricing strategy and so on.

Secondly, in order to improve profits, we can increase unit pricing, sell products around, repackage products according to product advantages and enhance product value; The core of increasing sales volume is to enhance users' willingness to buy. We can work hard on product description, such as increasing comparative prices, providing gifts, and bundling best-selling products with unsalable products.

6. What do you think is Internet thinking?

① User thinking. The products of Internet companies are designed to meet the needs of users and make products according to their needs. ② Iterative thinking. One of the characteristics of internet products is rapid iteration: rapid development, rapid online, small batch testing, rapid trial and error, and rapid iterative adjustment according to feedback.

7. What do you think is the daily work of operation? ① Content: Selection of content and writing of copy; ② Data analysis: analyze the data and use the data to optimize the operation plan; ③ Activity planning: establish the indicators that need to be increased, and achieve the goal through specific activities.

What capabilities do you need to move from basic operations to operations?

The operation is too complicated, which direction should we work hard?

Operate a small white one, how to make yourself more powerful?

To answer the above questions, I think it is very important to have the following four core competencies in operation.

1, content production and operation

First, from the platform point of view, whether it is Weibo, WeChat, Zhihu, Mile Mile, Little Red Book or Tik Tok's Aauto Quicker, the platform needs good content, which users are interested in and find useful.

Second, from an industry perspective, e-commerce, education, maternal and child, beauty and physical catering industries all need strong content production capacity.

To produce good content, you need to have at least one of the following outstanding advantages: knowing users, being creative, knowing a certain subdivision (such as beauty/finance), being good at writing and having good taste.

2. Activity planning and implementation

Merchants/platforms need to use some special nodes to do activities to achieve some specific goals, such as increasing sales and increasing users. Take the e-commerce industry as an example:

Regular hotspots: Spring Festival, Valentine's Day, March 8th, 6 18, Double1,Christmas, etc.

Homemade festivals: school season, powder pet day, Taobao New Power Week, Pinduoduo's tens of billions of subsidies, etc.

Take the camera app commonly used by girls as an example, and often introduce some interesting stickers, filters, styles and so on. , just to increase the frequency and duration of users' use. Anyway, only users will have income.

3, data analysis ability

Whether it is user operation, new media operation, product operation, event operation, etc. Data analysis ability is a necessary ability, because operation is a goal-oriented work, and a large part of the goals here are reflected by data quantification.

Common general data indicators such as UV, PV, DAU, ROI, GMV, conversion rate, retention rate, turnover rate, repurchase rate, etc.

4. Project management/overall planning ability

Whether it is a big project or a small project, if you are responsible for it yourself, how to make a good plan, how to achieve the goal and how to coordinate and make good use of resources is very critical, and it is also the ability to change jobs.

After you know the core competence you need, you can look at the jd of the recruitment position at any time according to your job hunting goal or career plan, and improve yourself accordingly ~