At that time, the accessories market was monotonous, and the styles of products sold were not satisfactory. Tamara used this development space to establish a brand of finished shoes, selling a series of finished shoes managed by Jimmy Choo, a famous handmade shoemaker in East London.

Tamara, the founder of Jimmy Choo brand, won the full support of Italian manufacturers in trade funds and production. She also opened an office in Italy, responsible for production, quality control and freight transportation. In 200 1 year, Jimmy Choo has opened more than 100 sales points. The customers of famous stores include Saks Fifth Avenue boutique department store, Bodorf Goodman store, Harras store and Havini Coles store. Jimmy Choo series accounts for more than 50% of the total output of some manufacturers.

Tamara and its creative director Sandra Choi, with their unique inspiration and creativity, immediately became the most desirable design combination in major fashion towns around the world. Shortly after the first Jimmy Choo store opened in Motcom Street on 1996, Tamara opened stores in new york, Las Vegas and Beverly Hills.