Fund roadshow refers to the fund company's on-site display and promotion to investors, media and other parties through a series of publicity activities held in various places in order to promote new products or attract new investors. Fund roadshows usually invite fund managers to introduce and analyze the investment strategy, performance and portfolio structure of the fund, so that investors can understand the fund company and its products more intuitively.

The main purpose of fund roadshow is to let investors know about the fund and the risks and benefits of fund investment, so as to improve their confidence in the fund and attract more investors to invest. For fund companies, fund roadshows are also important business promotion channels, which can improve brand awareness, broaden marketing channels and increase market share.

With the development of economic globalization, fund roadshows are paid more and more attention by fund companies and become an important part of fund sales and marketing activities. Through fund roadshows, fund companies can not only promote their own products, but also better communicate with investors, understand market demand, improve investment strategies, improve product quality and better meet investors' investment needs.