In an enterprise or company, perhaps the CEO has the most say. His voice represents the company’s attitude, and his ideas also direct the company’s philosophy.

The following are articles related to cases of CEO's entrepreneurial path that I compiled for you.

Case study of CEO's entrepreneurial path: Wacai CEO Li Zhiguo: From word-of-mouth to Wacai, restless entrepreneurial journey Haibei is China's earliest ancient currency and is also the nickname of Wacai CEO Li Zhiguo.

Alibaba employee No. 46, founder of Koubei.com, founder of Alibaba Cloud, angel investor in Kuaidi Taxi, Mogujie and other entrepreneurial projects, chairman and CEO of Wacai? At only 38 years old, Li Zhiguo already has so much

title, his entrepreneurial journey has never stopped.

When I met Li Zhiguo at Jiuli in Dingyuan, he was wearing a white T-shirt and jeans. He always maintained a "warm man" smile, easy-going and calm.

As soon as he entered the door, he said: I know there are many Ali people living here.

From Alibaba? Two in and two out? Restless, he fell in love with entrepreneurship. There are many people who have left Alibaba to start a business, but there are not many people like Li Zhiguo who have two in and two out.

In 1999, Li Zhiguo joined Alibaba and became employee No. 46; he resigned in 2004 and used the remaining 80,000 yuan to found Koubei.com; after Ali acquired Koubei.com, Li Zhiguo returned to Alibaba; and later he turned around and became an angel.

Investors; In 2013, Li Zhiguo officially joined Wacai as CEO and started his new round of entrepreneurship.

Although he has left Ali, Li Zhiguo still has Ali's imprint on him.

For example, the employees of Dicai have their own nicknames. His name is "Haibei", which means China's earliest currency, and his office is called Beach.

When talking about Hejiayuan Community, his first reaction was also: Many people from Alibaba live there.

Li Zhiguo feels that starting a business is the most fulfilling career for him.

?Investment only shows that a person has a good vision, while entrepreneurship tests whether he can lead a team to strive for a common ideal. It requires combining theory with practice, which is more challenging than investment.

?Li Zhiguo said.

Precisely because he likes to challenge new things, Li Zhiguo concluded that he is a restless person, and starting a business gave him a good opportunity to continue to "fiddle".

What makes Li Zhiguo feel even more fortunate is that he chose the Internet industry.

He said: The Internet industry is horizontal and can intersect with all vertical industries. I think the Internet is a sign of a new era after electricity and steam changed the world.

? During the conversation, the author could always feel Li Zhiguo’s love for the Internet industry. He said with emotion: The charm of the Internet is to think about problems based on user experience, and this kind of thinking is affecting and changing traditional industries.

The customized hardcover that Dingyuan Jiuli Phase II will soon launch also coincides with the user-based concept of Internet thinking.

Dingyuan Jiuli makes personalized settings based on three sets of master-level fine decoration model plans based on user needs and usage habits. Even the spatial layout can provide the most suitable decoration plan based on user needs.

In this way, users are freed from the fatigue of their own decoration, and also get rid of the sameness of traditional fine decoration, optimizing the experience.

Because of this, once the concept of customized hardcover was proposed, it was highly praised by many home buyers.

Accept doubts and become more mature. Keep your original intention and wait for the wind to come. Like Alibaba, the earliest birthplace of making money is also the lakeside garden. For people with Alibaba origins, this is a blessed place.

From the earliest days, the company only had a few people, and by 2013, it had only about 30 people.

Later, Li Zhiguo became CEO. In just two years, Wacai has grown to more than 300 people.

Now, Wacai has rented a three-story office building in the Internet Finance Building. After opening the elevator, bright white and warm wood tones come into view. The bright and transparent office space makes people feel brighter even on rainy days.

stand up.

The entire office area has been opened up, and even the conference rooms are separated by transparent glass and named after "New York", "Paris", and "Frankfurt", which has become a place of fun among colleagues.

The office area is also equipped with a mother's and baby's room, a billiard table, and a rest area, revealing a humanized atmosphere.

Li Zhiguo recalled the original intention of digging money. The reason was very simple. He spent 30 yuan to buy an accounting software on Taobao, but the experience was very poor.

At that time, he decided to make an easy-to-use accounting software to make it easier for more people to manage their own money.

Therefore, Li Zhiguo wanted to use the American company Intuit as a model to find partners to develop this accounting software. However, he received far more doubts than recognition.