Charitable organizations are private institutions established with the support of the government. Their operations are relatively independent and are not subject to direct and specific management by the government.
In this case, the survival and development of charitable organizations are closely related to their credibility among the public.
As the saying goes, "People cannot stand without trust, and businesses cannot prosper without trust." Only when credibility is improved can charitable organizations and charitable causes develop rapidly.
In this sense, credibility is the vitality of charity.
The first is to establish and improve the working mechanism.
The legality, formalization and transparency of the operation of charitable organizations should be ensured through scientific legislation and system construction; a charity development coordination mechanism should be formed through government promotion, civil affairs leadership, and the support and participation of multiple government departments, and through this coordination mechanism
, allowing those charitable donors to enjoy certain tax exemptions or policy preferences, thereby encouraging everyone to actively participate in public welfare undertakings.
At the same time, attention should be paid to selecting charity projects and establishing social prestige by building a charity brand.
The second is to establish and improve the supervision mechanism.
The use of donations and charitable materials must be carried out under effective supervision.
Charitable organizations must not only strengthen industry self-discipline, but also establish an internal supervision mechanism.
As a government, it should also establish a set of external supervision mechanisms involving relevant departments, enterprises, legal persons and natural persons to ensure the efficiency and integrity of charitable organizations and promote the improvement of their social credibility.
The third is to establish and improve the publicity mechanism.
Publicity should be divided into two aspects. First, it is necessary to promote and commend organizations, units and individuals who are enthusiastic about public welfare undertakings, enhance their sense of pride, and form a good direction of public opinion; second, it is necessary to strengthen the self-publicity of charitable organizations and introduce them to the society.
own work, announce the use of charity funds, etc.
According to reports, in Canada, charitable organizations “must disclose their financial income, expenditures and operating status in accordance with regulations”, and the public also “has the right to obtain statements from such organizations.”
Jiang Li, Vice Minister of the Ministry of Civil Affairs, once said, “Openness and transparency are the public’s basic requirements for social organizations, especially public welfare organizations.” Charities, as a kind of public welfare organization, should strive to meet this basic requirement of the public, which is also a way to improve credibility.
The key.
In short, only by improving credibility can we win more public understanding, support and participation, make fundraising actions more convincing, gather more donations of money and materials, and make charity more vital.