36Kr learned that Zuodashi, a new take-away retail brand, has completed tens of millions of angel round financing, with Gaorong Capital leading the investment, lighting the fund and following the investment. It is reported that this round of financing funds will be used for product research and development, channel expansion and brand building.

Zuo Dashi was founded in November 218. Dai Zhenkai, the founder and CEO, was the former vice president of Hungry and the head of the trading platform business department, managing the trading business of more than 1 billion yuan in 2, cities across the country. He told 36Kr that at present, 8% of the take-away scenes are simple meals, and the accompanying products for one person are very important components, such as sauces, side dishes and soups. Table food can bring better consumption experience and higher premium space. From the platform data, take-away products with high-quality table food are more prominent in the indicators such as customer unit price and repurchase rate.

at present, there is no standardized solution to the demand for food in take-away scenes. Traditional catering brands solve family and dining scenes, emphasizing cost performance, while take-away scenes emphasize one person's food, convenience and the collocation of different catering categories. For example, in the take-away catering scene, consumers need a catering solution that can be eaten in one meal, but the traditional 28g glass bottled sauce can not meet the needs of consumers.

many take-away merchants have realized the importance of accompanying meals, but the pain point is that they don't have the professional ability to select the flavor of accompanying meals and the industrial ability to produce flavors on a large scale, and they can't get more premium without the quality appearance packaging experience. In addition, the traditional take-out and meal preparation process is manual, which not only has health and safety hazards, but also faces problems such as high cost and low efficiency.

Zuo Dashi focuses on the selection and research and development of table food products, and wants to find the most suitable table food for each category of takeaway. Its team of gourmets includes the gourmets of China on the Tip of the Tongue and China Taste, and the chief gourmet officer is Dong Keping, a famous gourmet critic. Zuo Dashi extracts and decomposes flavors nationwide, and after standardization and industrialization, it takes only 15 days from obtaining a flavor to realizing productization. According to reports, its product development and supply chain team has more than 2 years of industry experience.

At present, Zuodashi has listed two kinds of food products, and different products correspond to different categories. For example, dried fish and spicy sauce is suitable for simple meals, fried rice, jiaozi, etc., while appetizing sauerkraut is suitable for porridge, noodles, rice noodles, etc., and there are differences in packaging color, shape, material and so on.

Dai Zhenkai said that Zuo Dashi adopted the "popcorn" strategy in the takeaway ecology-when the cinema found that only selling tickets could not improve the ping efficiency, it excavated the scene sales strategy of "watching movies+popcorn", and Zuo Dashi will provide all restaurants with "popcorn" in the takeaway scene. Table food is a trillion-dollar market with a lot of space, but its imagination doesn't stop there. After acquiring enough merchants, Zuodashi will also consider launching high-margin take-away one-person food standards such as braised pork and snacks to further improve the efficiency of the restaurant. In addition to restaurants, Zuo Dashi also cooperates with take-away trading platforms, agents and take-away agents to provide goods to restaurants through these channels.

but there are three thresholds in this matter: first, the insight and understanding of the external selling scene, involving the selection and research of different catering categories, the packaging design around the take-away one-person food scene, etc. The second is the channel ability, the core of which lies in whether it can contact and enter 8 million restaurants and the online operation ability of take-away; The third is brand building, that is, how to create a high-value, high-quality catering brand for a new generation of consumers.

Zuo Dashi sells products to take-away merchants, and has signed contracts with 2 super-merchant brands in two weeks, covering nearly 1, stores nationwide. The team has an advantage in the development of take-away channels. The members are former core executives of Meituan Comments and Hungry, and they have experience in channel development and management in thousands of cities and national business competition. In the early days, Zuodashi started from super brands, and after winning the national head super merchants, it will gradually expand to small chain merchants.

Zoda Lion Team

Zoda Lion is headquartered in Shanghai. On the team side, founder and CEO Dai Zhenkai is hungry, former vice president and head of trading platform business unit; Founding partners also include Chi Lee, former CFO special assistant of Meituan Dianping and head of national business strategy of the division, Gu Xiao, former general manager of Meituan Dianping region and head of hungry national chain operation, Zhou Yinghong, former head of product operation of Meituan Dianping Division and head of hungry national business operation SFE, Yang Lu, former general manager of Meituan Dianping and hungry national region, Wang Liting, chief information officer of famous chain brand "Mi Jie", and Zhu Hongjian, former senior development engineer of Huawei and EZBUY, and the former delicious food does not need to wait for the head of national training.