On July 11th, 222, Singapore time, Amber Group, the world's leading digital finance technology platform, announced that it would become the global main sponsor of Atlético de Madrid (hereinafter referred to as "Atlé tico de Madrid"), and the two sides would reach a landmark five-year cooperation. At the same time, from the 222/223 season, Amber Group will also become the exclusive global digital wealth and digital life partner of Atletico Madrid, combining the company's mission of digital finance innovation and democratization with the broad influence of football.
WhaleFin is a flagship digital asset platform created by Amber Group, which aims to provide all people with cutting-edge institutional investment tools and will be displayed on Atletico Madrid jerseys. As Amber Group accelerates the development of WhaleFin's consumer business on a global scale, the company will gain significant brand exposure in this cooperation, and at the same time expand the influence of Atletico Madrid from the stadium to the meta-universe.
Amber Group will have the exclusive right to establish the "Atletiverse" virtual island, which is supported by Openverse, a Web 3. platform for creators, brands and enterprises. Fans can interact with other fans from all over the world through the virtual island, explore the value of digital assets in the virtual world and the real world, and experience a unique club fan community. WhaleFin will be the preferred digital asset platform for Atletico Madrid fans and will redefine the fans' experience in the meta-universe.
In addition, Amber Group will work closely with Atletico Madrid Foundation to implement corporate social responsibility (CSR) projects focusing on sustainable development. WhaleFin will, together with Amber Group, adhere to the founding concept of "everyone can invest in a sustainable future", cooperate with Atletico Madrid Foundation, actively support public education activities related to sustainable development and protection, continuously promote the implementation of key initiatives and research projects, and * * * build a better digital society in the future.
Michael Wu, CEO of p>Amber Group, said, "We are honored to cooperate with Atletico Madrid Football Club. The multi-year cooperation agreement reached by the two parties is a milestone for Amber Group. Both sides share the same value demands in teamwork and community building, which is the value of sports and encrypted finance. We look forward to opening a new digital sports experience for fans around the world, helping users around the world to integrate into the digital financial world more efficiently and flexibly, and continue to create long-term value for them. "
Miguel, CEO of Atletico Madrid? Ngel Gil said: "Today is an important day for the future of Atletico Madrid, and Amber Group is very welcome to be our partner. Our common goal is to help the development of innovation and digitalization, and provide a better and more outstanding digital experience for the club's global fans. I am very convinced that the cooperation with Amber Group is the best choice to realize the innovative development of sports digital finance, and I also thank Michael Wu, CEO of your company, for his trust and choice in our club. " (Reprinted)