1. iqiyi ticketing business belongs to the iqiyi entertainment sector. With the strategic adjustment of iQiyi, its focus will be more on its core business, resulting in less attention to the ticketing business and less resource investment.
2. The movie ticketing market has entered a stage of fierce competition, and all major platforms are vying for market share. The performance of Iqiyi ticketing business in the market is not outstanding, and it is difficult to compete with its main competitors.
3. Running the ticketing business needs a lot of manpower, material resources and financial resources to improve technology, service quality and user experience. Iqiyi faced with high operating costs and insufficient profitability in the ticketing business, which led to its decision to stop the business.
4. With the change of users' consumption habits, more and more viewers choose to buy tickets offline or through its platform, which leads to the decrease of users' demand for iQiyi ticketing.