Kimberly diamond brand comes from a small town called Kimberly in South Africa. 1870, people found an extremely hard and shiny rock in this town. Later, humans discovered that it came from a mineral deposit buried underground for hundreds of millions of years. This mysterious stone is named diamond. Since then, the name of the town "Kimberly" has become synonymous with diamonds, and people from all over the world who expect to get rich overnight flock to this South African town to find their dreams.

At the beginning, in order to continue the origin of Kimberly and diamond culture, Shanghai Kimberly Diamond Co., Ltd. took the lead in registering the "Kimberly" trademark, combining ancient diamonds with modern oriental civilization throughout the operation of the whole enterprise, devoting itself to every link and building the brand image of "China Diamond Expert" with first-class quality.

"Six Packages" Service to Create Eye-catching Brand Image

In recent years, Shanghai Kimberly Diamond Co., Ltd. has rapidly developed into a group specialized diamond company integrating diamond design, cutting and grinding, inlay, distribution and retail. The company has a young, knowledgeable, innovative and efficient management leading team, as well as a number of professionally trained and qualified management teams such as CIA, HRD, FCA and CAC. A large number of experienced and skilled production technicians carefully create each unique diamond jewelry of Kimberly.

At present, Kimberly's marketing network with diamond franchise stores as the main sales form is all over the country. 1995, Kimberly-Clark Company took the lead in putting forward the solemn commitment of "six-package service" in the industry based on the principle of commercial integrity of "I am for everyone and everyone is for me": fidelity, quality, price, replacement, washing and warranty. At that time, the diamond jewelry culture was not optimistic, and the jewelry market was still dominated by gold and platinum. This commitment was unprecedented, but it was this bold and confident commitment that won the recognition and trust of consumers. Since then, Shanghai Kimberly has established its own core diamond decoration culture-Kimberly's "six guarantees" special service. Each Kimberly diamond jewelry is equipped with an appraisal certificate issued by a national authority to ensure that the quality grade and platinum content of the diamond meet the national standards and that the diamond jewelry purchased by customers will not depreciate. According to the introduction of Kimberly Diamond Liuyang Store, as long as the diamond ornaments purchased by Kimberly Company are intact and the bills and certificates are complete, any diamond ornaments with the same value and above can be exchanged for free in any Kimberly franchise store in China for life.

Modern people have the characteristics of pursuing personalized design and humanized service when they consume. According to this feature of consumers, Kimberly updates the styles of diamonds in time, and new styles are listed every month to satisfy consumers' psychology of seeking novelty and change, and uses every beautiful diamond ornament. As long as customers like it, they can change into Kimberly diamond jewelry with newer styles every month. For example, the newly listed "Kiss" diamond ornaments are very popular with couples, and many people come to exchange them, so that Kimberly diamond ornaments can witness everlasting love. Kimberly's "six-package" service and sales network all over the country have truly realized the promise of "free exchange of goods in different places for life in China" and achieved the good wish of customers that "owning a Kimberly diamond jewelry is equivalent to owning a Kimberly diamond franchise store". One of Kimberly's customers told reporters that the jewelry he bought at the beginning of the opening of Kimberly's Liuyang store has participated in Kimberly's prize-winning activities twice, and it was changed to a new style at the beginning of this year. Now that the price of diamond ornaments is rising, it is really cost-effective to buy diamond ornaments.

With the popularity index of Kimberly diamonds soaring in the market, enterprises have also risen rapidly in the highly competitive market. In 2002, Kimberly started the project to build an international brand of Kimberly diamonds, and successively set up branches in Hong Kong, Belgium and Canada. In 2003, the company invested heavily in building a large diamond cutting and grinding base in China. This year, the company passed the certification of the British Standards Institute (BS 1)IS9000 1 quality management system, which also means that Kimberly Diamond has obtained the passport of the international market and become an international diamond brand going abroad.

Kimberley 5C Quality Assurance Anyone who knows a little about diamonds knows that there are four criteria to measure the value of a diamond: carat weight, color, clarity and cut. Because the English names of the four standards all start with "C", they are abbreviated as "4C" standard. In addition to the recognized 4C standard, Kimberly put forward 5C standard for its products from a more stringent point of view: quality assurance. Kimberly's diamond quality has been affirmed by the authoritative departments in the industry, and Kimberly's brand image of "China Diamond Expert" has also been widely recognized by the society. On March 15, 2002, Kimberly Company was awarded "National Diamond Jewelry Industry Quality and Service Integrity Demonstration Enterprise". In the fourth quarter of the same year, AQSIQ conducted a major inspection of the national jewelry market. In view of the fact that all the industry standards of Kimberly's diamond ornaments have stood the test and reached the standard, China Foreign Trade and Economic Cooperation Enterprise Association awarded Kimberly the title of "Best Credit Enterprise in China" and China Consumer Foundation awarded Kimberly's diamond "Brand with stable quality, perfect service and satisfactory consumers".

According to the market evaluation of domestic authoritative organizations, in recent years, Kimberly diamond jewelry has become one of the most famous brands in the diamond jewelry industry, with the least market complaints and the most popular customers. Kimberly-Clark adheres to the business philosophy of "success comes from quality, brand comes from honesty, and the market delivers brand value", and has made the brand image of "China Diamond Expert" tailor-made for successful people. What's the difference between synthetic diamonds and natural diamonds?

(1) Glass diamond: A fake diamond made of glass is easy to distinguish, because it has a low refractive index and no flashing color light of a real diamond, and a slightly experienced person can see it at a glance.

(2) Synthetic cubic zirconia: This is the most ideal diamond substitute or imitation first introduced by the former Soviet Union. This is an artificial compound, which contains no natural minerals. Since the advent of cubic zirconia, many other artificial gem raw materials have only been used as substitutes for other low-grade gems, and are no longer used to grind counterfeit diamonds. Because of its high refractive index, experienced people can distinguish diamonds from synthetic cubic zirconia by recognizing this special fire color.

(3) Crystal and topaz: The transparent crystals of these two natural minerals are also a bit like diamonds after pondering, but they both lack flickering colors. Moreover, they are all "anisotropic" gems, while diamonds are "isotropic" gems, which can be easily distinguished by the polarizer of the gem appraiser.

(4): Synthetic moissanite has strong birefringence, that is, it has two kinds of refractive indexes, and the two kinds of refractive indexes are quite different. Therefore, a very special optical phenomenon is produced. When the polished synthetic moissanite faceted gemstone is observed with a magnifying glass, it can be seen from the top surface that there is obvious ghost between the bottom surface and the ridge line. And diamonds, because they are "isotropic" gems, have no shadow phenomenon.

(5) Artificial sapphire: colorless and transparent artificial sapphire, which can also be used as a substitute for diamonds after pondering. But it almost disappears in the liquid with specific gravity of "diiodomethane", and the real diamond edge is dark and very clear.

(6) Artificial rutile: Rutile is a common natural mineral, and its component is titanium dioxide. Because its refractive index (2.6 1-2.90) is higher than that of diamond (2.42), it can shine brightly and change like a rainbow after being polished into a gem. Because of its strong refractive index, rutile, like zircon, can be seen from above with a magnifying glass.

(7) Artificial spinel: The difference between it and diamond is the lack of flickering color light. If immersed in the specific gravity liquid of diiodomethane, the outline will be blurred, but the outline of real diamond is very clear. 1. It is accurate and reliable to use a diamond tester (that is, a thermal conductivity meter) to identify genuine and fake diamonds.

The thermal conductivity of diamond substitutes or imitations solves the problem of distinguishing between true and false diamonds.

2. It is the simplest and most reliable method to measure the hardness of all kinds of fake diamonds with "standard hardness tester".

Law. The "standard hardness tester" is a rectangular box with a size of only 65×55×23 mm. Open the box.

Behind the cover, there are four standard hardness tablets, the surface is as smooth as a mirror, after fine grinding.

The hardness is 6, 7, 8 and 9 respectively.

3. If you want to know directly whether a gem is a real diamond, you only need to use a flat Xuan Shi with hardness of 9 to characterize it.

If the standard film can be scratched, it is a real diamond, and it cannot be scratched, which proves that its hardness is less than 9.

Or equal to 9, all fake diamonds.