0 experience in running a restaurant. How to do the most effective activities? How to manage employees well in a restaurant? 01. When core employees leave after working for a few months, there are of course many problems when employees leave. Today I will not analyze the reasons why employees leave. I will tell you a story.

case.

The same is to recruit store managers. One store directly gives the store manager 6,000-7,000. The other store gives 5,000 yuan, plus 100 yuan per month, up to a cap of 8,000 yuan. Which method is more likely to retain people? The first method starts with the store manager

I feel very motivated, but I get tired after working for a short time. The second type is to look forward to every month. It takes exactly 2.5 years to increase to 8,000. For an employee who has been working for more than 2 years, there is a habit and inertia.

Too lazy to change jobs.

02. How to help employees save money. Most of the current store managers are born in the 90s. They spend the money they make. What should you do? If you become a store manager, your store can invest 50,000 yuan in shares. It doesn’t matter if you don’t have money. The company will lend you money.

3,000 will be deducted from your salary every month. After more than a year, these children will clearly feel that they have actually saved 50,000, and there will be dividends.

03. If the store is profitable, the store manager will get more points. What should I do if the store manager is inert? If the store manager is demoted or fired, the principal plus interest will be returned to you, so that you will not suffer any personal losses.

04. How to prevent internal corruption and ensure that suppliers do not take advantage of the supplier in settlement, do not erase zeros, and settle to points.

Establish a love fund at the end of the year to treat suppliers to dinner. Suppliers can express their gratitude and contribute money to the love fund at this time of year. The love fund is used for employee emergency relief and social charity contributions. The money that suppliers originally gave to chefs and purchasing managers is now

They have used more meaningful love funds, how much will be left in their hands? How to conduct catering activities most effectively? 1. The purpose of activities is different at different stages.

Usually, a new store requires large-scale promotion activities, with the purpose of attracting new customers and increasing brand awareness; for a well-developed restaurant, interactive activities with consumers are needed to reward old customers.

Doing activities without purpose is just doing it blindly and will not produce good results.

2. To whom the activity is performed.

3. Understand the potential needs of customers.

Where and how to do it doesn’t matter if the customers don’t need it, no matter how good the product is.

4. Promote through channels that the target group is accustomed to and familiar with.

5. Create a vivid atmosphere in the store.

6. Good activities must have good activity planning.

What will be done at what time and who will perform it must be clearly planned.

7. Provide training on operational activities.

8. During the event, conduct consumer research and collect data.

Analysis of Examples of Coffee Shop Activities I’ll take a coffee shop I worked on as an example. Due to location problems and fixed customer flow, they wanted to increase sales: The purpose of the activity: to increase sales.

Find the method: turnover = customer flow x customer unit price (x consumption frequency).

When the number of customers is constant, the price per customer can only be increased.

But if the price of single products is increased across the board, old customers will definitely be lost.

Therefore, I suggest that they promote afternoon tea, set meals and new products with relatively high cost performance and gross profit margin.

This store promotes afternoon tea set. In addition to increasing sales, the key is that the market has demand and consumers have pain points.

Afternoon tea in the cafe always consists of desserts + coffee. After researching couples and best friends, we found that they need a more personalized set menu.

If the appearance is better than that of a five-star hotel and the price-performance ratio is higher, this afternoon tea set will meet their needs.

Label the target group: After this cafe determines its target group, the first step is to label the target group.

For example, work tags, life tags, basic category tags, preference tags, etc., such as age, gender, preferences, interests, income, values, status, etc.

Therefore, the target audience for the set meal is those aged 24-35, who like Korean culture and Korean food, love drinking coffee, have an income of more than 4,000, have a favorable impression of Jun Ji-hyun, and are within 3 kilometers of the store.

Name the product: A good product must have a good name.

In terms of naming, we named him "Legend of the Blue Sea" to leverage on and warm up the upcoming hit drama "Legend of the Blue Sea" by spokesperson Jun Ji-hyun.

And attract customers with product appearance and cost-effectiveness.

Second, use the authority effect of celebrities to talk about the connotation of the product and highlight the connotation of the afternoon tea set.

Find target customers: Where are your target customers? First, look around yourself.

The first group of people are regular customers.

Many stores have their own WeChat membership and WeChat deposits, and this coffee shop does the same.

Therefore, the first wave of promotion is carried out among core customers.

Member customers who forward the package pictures will have the opportunity to try the package for free. Members who are not selected can receive a buy-one-get-one-free coffee coupon with their membership card.

It not only interacts and maintains old customers, but also attracts them to the store, increases the popularity of the store, and helps with word-of-mouth publicity.

You can lock the user's age, preferences, consumption habits, consumption frequency of merchants within three kilometers of the surrounding area, etc.

Create an atmosphere: We closely focus on the location of the event - the store.

How to attract customers into the store, catch their attention, and reflect value.