According to the "Analysis Report on Market Foresight and Investment Planning of China Stone Industry in 216-221" issued by Foresight Industry Research Institute, the main trend of the future development mode of the stone industry, as the stone industry becomes more and more mature, more and more models are developed. At present, more and more enterprises try new models in order to open up new markets and seize the opportunities.
1. Stone online sales: Online shopping has become a common practice. Under the brand-new consumption concept and huge market competition, opening up an online battlefield will have a broader development space. At present, under the background of "internet plus", the network, as an important tool, is increasingly favored by stone enterprises.
2. Stone supermarket: The terminal system of super supermarket will be the most effective blow to the landlord's rent-collecting style in the existing market. It adopts the "small profits but quick turnover" business strategy of warehousing, discount and rebate, giving consumers the feeling of dominating their own consumption patterns and rights. At present, 59 yuan stone supermarket is the embodiment of this model, and it grabs the market in a cheap and good way.
3. Single product structure pavilion: subdivide product lines and build a single product structure to make consumer purchases more targeted. Such as stone interior decorative tiles, marble bathroom products, landscape stones, etc. This is also the period when the stone industry has moved from product diversification to product structure subdivision and diversified management methods.
4. Brand building: jointly built by enterprises and distributors, which will be mainly embodied in stone headquarters in future commercial real estate. Gather famous domestic stone brands, establish a large number of flagship points, exhibition halls and experience centers, and create a never-ending exhibition of stone products. Global Stone, Conley, etc. have long been at the forefront in brand building.
5. Stone Experience Hall: The introduction of a comprehensive stone experience hall and venture capital will help to grasp the pricing power, comprehensively display products and raise the industry threshold. The establishment of Pengji Stone Experience Hall and Gaoshi Stone Experience Hall is more intuitive and effective for consumers to experience stone.
6. brand segmentation: led by the association, occupying the market with brand segmentation of building materials and home manufacturing sector, forming bright spots and manufacturing differences. Marry alliance with large-scale building materials and home furnishing stores, and coordinate institutions will plan, design and follow-up management system construction for them as a whole.
7. dealers establish their own brands: establish their own brands through their own services.
The above is the main trend of the future development model of the stone industry. As the stone industry becomes more and more mature, more and more models are developed.
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