This brand was founded by HUGO BOSS in 1923. It started with the production of work clothes, waterproof clothes, raincoats and uniforms, and it was not until 1972 that it officially set foot in the fashion world.
HUGO BOSS men's wear series has a complete range of goods, which is standard in many middle and high-level minds. Moreover, in terms of quality and workmanship, it has maintained the first-class level of the largest men's wear manufacturer in Europe.
Hugo boss brand is divided into three brands: boss hugo boss, HUGO BOSS and baldessarini hugo boss.
HUGO BOSS is still the core brand of the company, mainly in office suits. Hugo hugo boss is designed for men with keen sense of fashion. Baldessarinil Hugo Boss is aimed at men with extraordinary taste and strict requirements.
Hugo Boss, the founder of boss brand, registered the "Hugo boss" brand in Meiqinggen, Germany on 1923, and began to mainly produce work clothes and uniforms. 1948 launched the men's and children's wear series.
In 1960s, high-end ready-to-wear series was launched. At that time, the decision-makers of the brand were inspired by their favorite medium-priced Pierre Cardin ready-to-wear and found the market position of Bos from Germany to Europe. For the white-collar middle class, the design and production of small-batch, high-quality, high-grade and moderate-priced clothes soon succeeded, and the Bos brand went global.
Today, the image of Dr. Bos is associated with professional white-collar workers, which was probably unexpected when Dr. Bos, who mainly produced work clothes, started his business in the 1920s.
In terms of business strategy, according to the characteristics of its brands, its selling points are also different. Boss hugo boss is mainly sold in high-quality men's clothing retail stores; Selling hugo hugo boss is some fashion training; Baldessarini hugo boss takes high-end luxury men's clothing stores as its selling point.
In the German market, they will quit some retailers (stores) that are not suitable for Apollo's latest popular image as soon as possible, preferring to suffer losses rather than downgrade their own brands. This strategy has been widely and successfully applied.
HUGO BOSS's three brands, BOSS, HUGO and BALDESSARINI, respectively represent three different temperament and life beliefs. Whether it is clothing, leather goods or glasses, adhere to this classification. After the success of the clothing kingdom, HUGO BOSS began to enter the perfume industry in the early 1980s. Its perfume products still follow these three series.
Mr Bruno Saelzer, Chairman and CEO of HUGO BOSS Group, said, "The China market has always been the most encouraging part of our global strategy. By the end of 2004, HUGO BOSS will have 60 stores in 30 major cities in China. "
HUGO BOSS, an international fashion brand, has always been loved by people all over the world for its elegant taste, modern design and impeccable quality. Now HUGO BOSS brand has long been synonymous with fashion clothes in people's minds, and has been playing a leading role in the international fashion stage.